February 3rd, 2012
Coke Effort Encourages African-American Teens
By Karlene Lukovitz
MediaPost News
A Coca-Cola “Pay It Forward” contest tied into Black History Month is offering teens a chance to win “apprentice experiences” with “celebrity history-makers.”
Essence president Michelle Ebanks, Grammy Award-winner/philanthropist Ne-Yo and fashion designer Tracy Reese are partnering with Coca-Cola on the contest.
The winning teens will receive five-day apprenticeships (including travel expenses for themselves and a guardian) in one of four areas: business (Ebanks); fashion (Reese); community/philanthropy (Ne-Yo) and music/entertainment.