February 29th, 2012
Funding gap has library mulling more ads
By Samina Esha
The National Post
Due date reminders may soon include advertising after the Toronto Public Library board approved a motion to explore all options for raising revenue.
“We had been asked to make do, not just with zero budget, but in the past year we had to cut 6% of our budget,” said Michael Foderick, vice-chairman of the Toronto public library board. “So, if we are even going maintain our existing services, given the inflation, we have to think outside the box.”
Until now the public library has only allowed sponsorships with some ads in its printed program guides.