February 14th, 2012

Product placement gets the red carpet treatment

By Kai Ryssdal
American Public Media, Marketplace

Now that the Grammys are done, awards season moves from music to movies. The Oscars are at the end of the month.

And today, the annual Product Placement Awards from the good people at Brandchannel.com. Imagine, if you can, a movie without a recognizable car model or a computer whose make you can’t name.

Not gonna happen, right?

Read more: http://www.marketplace.org/topics/business/product-placement-gets-red-carpet-treatment

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