March 29th, 2012
NBA considers selling advertising space on jerseys
By Dwain Price
Star-Telegram
In an attempt to generate more revenue, the NBA is pondering the idea of placing ads on the jerseys of every player from the 30 teams.
This transition could create approximately $31.18 million in revenue in TV exposure alone.
The NBA Board of Governors will meet next month to discuss the possibility of adding advertising on jerseys.
The idea has been met with much support from players and coaches.
Read more here: http://www.star-telegram.com/2012/03/27/3840484/nba-considers-selling-advertising.html#storylink=cpy