March 29th, 2012

The Kids Are Online: 7 percent of tots 4 and under already have their own Facebook pages

By Carlos Monteiro
AdWeek

Taking a page from their parents, kids are adopting technology at ever-earlier ages. A survey by Walker Communications for Bonnier’s Parenting Group found that among even the youngest children, nearly half are spending at least a few minutes a day using a smartphone, and nearly one-fifth are using one for up to an hour a day. Boys and girls’ media use was similar, although one area they differed significantly by gender was in their use of video games, according to a study by children by Common Sense Media: While video games are popular among boys and girls alike, boys are more likely to play video games and almost three times as likely as girls to play video games daily.

Read more/view infographic: http://www.adweek.com/news/advertising-branding/data-points-kids-are-online-139160

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