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This Month

May 9th, 2008 | Richard Tedesco | PROMO Magazine

Arizona Blue Cross Courts Hispanics with Webisodes

Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.

May 9th, 2008 | Richard Tedesco | PROMO Magazine

Volkswagen Strikes MLS Sponsorship Deals

Volkswagen has scored deals to be the official car of Major League Soccer and the primary sponsor of D.C. United, one of the U.S. pro soccer league’s most successful franchises.

May 9th, 2008 | Bloomberg News | The Boston Globe

AMA Calls for Limits on Drug Ads

Drug makers, including Pfizer Inc. and Merck & Co., have deceptively marketed their products to the public, showing the need to limit drug advertisements, lawmakers and the American Medical Association said.

May 8th, 2008 | Alicia Mundy | The Wall Street Journal

New Rules on Drug Ads Sought

Congressional Democrats are renewing pressure on the drug industry’s direct-to-consumer advertising amid growing tension over the marketing of several best-selling drugs.

May 8th, 2008 | Andrew Hampp | Advertising Age

Gwyneth to Star in Show Backed by ... Chipotle?

Actress, a Famous Food Snob, Travels to Spain in PBS Culinary Series

May 8th, 2008 | Dave Weber | Orlando Sentinel

Show Could be Over for Bus Radio on Seminole County School Buses

A committee of parents and school officials that has monitored the experiment with Bus Radio—a daily program of prerecorded music and ads piped into buses—recommended Wednesday that the School Board pull the plug when classes end in June.

May 8th, 2008 | Bill Carter | The New York Times

MTV Plans to Increase Its Blending of Ads and Shows

In the past year MTV Networks, which is owned by Viacom, has produced a series of commercials for its advertisers that look like regular content on its roster of channels, including MTV, CMT and Spike.

May 8th, 2008 | Jared A. Favole | Dow Jones Newswires

Pharmaceutical Companies Defend Drug Ads Before Congress

Officials from several large pharmaceutical companies defended their direct-to-consumer television advertisements before a powerful House committee Thursday that is calling for stronger legislation to rein in false and misleading ads.

May 8th, 2008 | Clement James | vnunet.com (UK)

Kids' Websites 'Exploiting' Youngsters

Children are frequently manipulated by commercial websites claiming to be child friendly, according to research released this week.

May 8th, 2008 | Jim Metrock

Letter to SADD Regarding BusRadio

SADD’s partnership with BusRadio undermines the worthy mission of your organization.

May 7th, 2008 | Enrique Rivero | UCLA

Does Drug Product Placement on TV Require New Regulations?

Pharmaceutical product placement in TV shows is a very real possibility that warrants attention from the federal Food and Drug Administration and other policymakers, a new UCLA report argues.

May 5th, 2008 | Laurel Wentz | Advertising Age

Sprint, Nissan Make Big Branded-Entertainment Plays With Soccer Shows

For aspiring sports stars—and marketers such as Sprint and Nissan—the reality show “El Juego Supremo” ("The Supreme Game") could become the “American Idol” of soccer as branded entertainment grows in the U.S. Hispanic market.

May 4th, 2008 | Rick Orlov | Los Angeles Daily News

What's Ballpark Figure for Name on Police Building?

Showing there may be a price for anything, there have been rumors lately that Los Angeles officials are looking at trying to sell naming rights to the new police administration building to shore up the city’s sagging finances.

May 3rd, 2008 | Jovita Juárez and Bernardo Rosa-Lugo Jr. | The Sacramento Bee

Brewers Target Latino Kids in Bid to Gain Market

Like the conquistadors, the makers of Budweiser, Miller, Coors and, yes, even Corona are looking for new worlds and markets to exploit. Unfortunately, Cinco de Mayo has become the ship that deposits them on the shores of a growing and lucrative market segment – Latinos.

Last Month

April 30th, 2008 | Benjamin J. Romano | The Seattle Times

Microsoft Photosynth Makes Star Turn on CSI: NY Tonight
April 29th, 2008 | Center for Science in the Public Interest

Brewers Urged to Stop Marketing Beer Shirts to Young Girls
April 29th, 2008 | Suzanne Vranica | The Wall Street Journal

New to the TV Lineup: A Flat-Panel Teaser
April 29th, 2008 | Josh Stockinger | Daily Herald (Illinois)

Skip iPod: St. Charles Students to get School Bus Music in Trade-Off
April 28th, 2008 | Emma Hall | Advertising Age

U.K. Cracks Down on Word-of-Mouth With Tough Restrictions
April 28th, 2008 | Joel Russell | Los Angeles Business Journal

A Zoo by Any Other Name?
April 28th, 2008 | Gardiner Harris | The New York Times

Group Urges Ban on Medical Giveaways
April 24th, 2008 | Jeff Gray | Globe and Mail (Canada)

What's in a Name? Possibly A Lot of Money
April 24th, 2008 | PROMO Magazine

Burger King Brands Subscription Mobile Games
April 23rd, 2008 | The Business Journal of Milwaukee

Bradley Center Drops Naming Rights Effort
April 21st, 2008 | Richard Guzmán | Los Angeles Downtown News

Cinco de Money
April 21st, 2008 | Eric Newman | AdWeek

Puma Goes Hollywood
April 21st, 2008 | Andrea Ahles | Fort Worth Star-Telegram

AT&T Stadium Deal with Cowboys Would be More Than a Name
April 21st, 2008 | Ken Molestina | ABC News

Socorro Students About to Get 'Tuned In'
April 18th, 2008 | Mike Beirne | AdWeek

Ad Groups Challenge FTC Guidelines
April 18th, 2008 | Alicia Mundy | The Wall Street Journal

Drug Makers Push Easing Off-Label Rules
April 17th, 2008 | Claude Brodesser-Akner | Advertising Age

Marketers Using Song Hooks to Snag Tweens
April 17th, 2008 | Aaron Baar | Marketing Daily

Marketers Take More Targeted Approach To Selling Rx Drugs
April 17th, 2008 | Stuart Elliot | The New York Times

NBC Puts Product Placement Online
April 16th, 2008 | Julian Lee | Sydney Morning Herald

Junk Food Ads Find Web Home
April 16th, 2008 | Andrea Ahles | Fort Worth Star Telegram

QuikTrip Buys Naming Rights to Grand Prairie Minor League Stadium
April 16th, 2008 | Gary Gibula | Chicago Tribune

Schools to Get Revenue from Bus Radio Network
April 15th, 2008 | AdWeek

"Kimmel" revives live TV commercials
April 15th, 2008 | Jeremiah McWilliams | St. Louis Post-Dispatch

A-B Finds New Venue to Hawk Michelob
April 14th, 2008 | PRNewswire

Airport Naming Rights: Industry-First Partnership
April 14th, 2008 | Lynne Taylor | PharmaTimes

As US DTC Budgets Fall, Marketers Move Away From TV
April 14th, 2008 | Natalie Zmuda | Advertising Age

Is Earth Day the New Christmas?
April 10th, 2008 | Suzanne Vranica | The Wall Street Journal

Can Dove Promote a Cause and Sell Soap?
April 9th, 2008 | Center for Science in the Public Interest

College Presidents Urge Elimination of Alcohol Advertising on NCAA Sports
April 9th, 2008 | Metroland Durham Region Media Group (Canada)

Council To Consider Junk Food Ad Ban For Kids
April 8th, 2008 | Charlotte Business Journal

Bobcats Ink Naming-Rights Deal with Time Warner
April 8th, 2008 | Food Business Review

Six Flags Announces Multi-Brand Partnership with Kraft Foods
April 8th, 2008 | AdWeek

BMW to Sponsor 'Mad Men'
April 8th, 2008 | Aaron O. Patrick | The Wall Street Journal

BNP Paribas Banks on Support For Series to Show Its Sensitivity
April 7th, 2008 | Mike Shields | MediaWeek

Microsoft Unveils Slate of Original Web Programming
April 7th, 2008 | Enid Burns | The ClickZ Network

In-Game Ad Network Taps Into Virtual Worlds
April 7th, 2008 | The Engineer Online (UK)

Digital Placement
April 6th, 2008 | Lena H. Sun | The Washington Post

Captivating an Audience
April 6th, 2008 | The Canadian Press

Waterfront Toronto Considers Selling Naming Rights to Public Parks, Spaces
April 6th, 2008 | The Independent (UK)

The Brands That Became Movie Stars
April 4th, 2008 | Stuart Elliot | The New York Times

Show and Tell Moves Into Living Rooms
April 3rd, 2008 | Brian Quinton | PROMO Magazine

Nestlé Uses Prank to Promote Branded Comedy Network
April 3rd, 2008 | Nick Carr | The Guardian

Neuromarketing Could Make Mind Reading the Ad-Man's Ultimate Tool
April 2nd, 2008 | Stuart Elliot | The New York Times

NBC to Revive a Mainstay of Early TV
April 1st, 2008 | Stephanie Clifford | The New York Times

An Online Game So Mysterious Its Famous Sponsor Is Hidden
April 1st, 2008 | Brian Morrissey | AdWeek

NBC, Fox in Pacts for Targeted Mobile Ads

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