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This Month

May 23rd, 2012 | Mike Farrell | Multichannel News

The Cable Show 2012: Cable Aims To Market to Black Consumer

With its official launch scheduled for next month, new cable network Aspire appears poised to address a much maligned but fast growing advertising segment - the African-American community.

May 23rd, 2012 | Ed Silverman | Pharmalot

The End Of DTC TV Ads? Sanofi Says Maybe

Two months ago, the FDA issued a draft guidance that stipulates when drugmakers must submit their TV ads for agency review. The FDA has had the authority to review ads ever since the Food and Drug Administration Amendments Act of 2007 was enacted and the recent draft guidance makes clear that reviews are required for direct-to-consumer ads for a variety of situations.

May 23rd, 2012 | ANDREW ADAM NEWMAN | The New York Times

Band-Aids and Muppets Aim to Soothe Child’s Scrapes

SOME leading brands of wound treatments were themselves bloodied by the economic slump, as consumers switched to cheaper store brands.

May 22nd, 2012 | Jason Del Rey | Advertising Age

The Huffington Post Wants to Help Brands Create Their Own Content Sites

The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned.

May 22nd, 2012 | Stephanie Strom | The New York Times

Judge Says Pom Wonderful’s Advertising Is Misleading

Pomegranate juice lost a little of its pizazz on Monday when Pom Wonderful, the company that made it a best seller on grocery store shelves, was ordered to dial down its claims about the extent of the health benefits its product bestows.

May 22nd, 2012 | Esme Murphy | CBS Minnesota

Concerns Rise After Bounce Park Gives Kids ‘Dangerous’ Energy Drinks

Energy drinks are everywhere — and they are increasingly popular with kids.

May 22nd, 2012 | Matthew Stewart | The Daily Times

Maryville Schools suspends stadium advertising plans

Maryville City Schools has suspended its plans to put advertising on the back of Maryville High School’s football stadium.

May 21st, 2012 | Deirdre Fernandes | Boston Globe

Spotlight on name campaign

The Newton Schools Foundation’s ambitious proposal to raise as much as $6 million for educational technology by selling naming rights to high school spaces will be in the spotlight this week as the city’s aldermen start considering the plan.

May 18th, 2012 | Jason Del Rey | Ad Age

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K

The Kindle Fire is Amazon.com’s best-selling product, the company said in its first-quarter-earnings release. And it’s being treated that way by the Amazon ad sales team.

May 18th, 2012 | Michelle Maltais | Los Angeles Times

Twitter supports 'do not track'

Twitter now supports allowing users a little more control over who monitors their activity through its services, offering a “do not track” option.

May 18th, 2012 | Emma Jacobs | Financial Times

Hard sellers

When Fay Weldon wrote The Bulgari Connection more than a decade ago, she took some flak for accepting money from the luxury jeweller. She had anticipated the criticism.

May 18th, 2012 | Lubbock Avalanche-Journal

PlainsCapital Bank donates millions to LISD, gets naming rights to sports complex

PlainsCapital Bank is donating $3 million to the Lubbock Independent School District, the two entities announced this morning. In return, the bank will get naming rights to the complex that includes Lowrey Field, Moegle Field baseball and Lady Plainsmen Field.

May 17th, 2012 | Frito-Lay North American Press Release | Sacramento Bee

Frito-Lay Donates $90,000 to Texas High School Sports Programs

PepsiCo’s Frito-Lay North America division today announced the winners of its spring 2012 “Score for Your School” promotion that allowed consumers throughout the state of Texas to help raise funds for their school sports programs. A total of $90,000 in prize money was awarded to 18 schools from around the state – three from each of Texas’ six divisional classes. Six of the winning schools each earned the promotion’s top prize amount of $10,000.

May 17th, 2012 | Brian Stelter | The New York Times

A DVR Ad-Eraser Causes Tremors at TV Upfronts

Broadcast television executives came to New York this week, as they do every year, to talk up their new TV shows in front of advertisers. This year, they are having to talk about yet another technology trying to tear them down.

May 17th, 2012 | Dina ElBoghdady | The Washington Post

Skechers agrees to $40 million settlement for claims about shoes’ benefits

Skechers agreed to pay $40 million to settle charges that it made unfounded claims about the benefits of its toning shoes by asserting that they help people lose weight, tone lower body muscles and even combat heart disease.

May 17th, 2012 | Brian M. Rosenthal | Seattle Times

Seattle School Board OKs bus-plan revamp, new leader at meeting

The Seattle School Board on Wednesday approved tweaks to the district’s much-debated transportation plan and moved toward allowing commercial advertising on some school property.

May 17th, 2012 | Amy B Wang | AZcentral.com

Phoenix-area companies take on role as class sponsors

In the hallways of the Arizona Charter Academy in Surprise, two small plaques hang on the walls outside the second and fifth grades. They don’t announce room numbers or teachers’ names. Instead, they indicate the classes are sponsored by businesses: one by a cab company, the other by a bank.

May 17th, 2012 | Adam Weinstein | Mother Jones

Why Mitt Romney Is No Fan of Breastfeeding

Breastfeeding is having another moment. Thanks to Time magazine’s creepy cover pic of young mom Jamie Lynne Grumet nursing her three-year-old son, the nation has once again gone tits-up over how mothers opt to feed their young. The choice is not an easy one: As previous Mother Jones parents will attest, there’s an enormous emotional and physical cost to breastfeeding. On the other hand, mother’s milk doesn’t contain secret toxic chemicals, put babies at increased risk for diabetes and asthma, or enrich already-bloated pharmaceutical companies to the tune of $8 billion a year.

May 16th, 2012 | SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE | The Wall Street Journal

GM Says Facebook Ads Don't Pay Off

General Motors Co. plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers’ car purchases, according to a GM official.

May 16th, 2012 | Alexis Madrigal | The Atlantic

The New Culture Jamming: How Activists Will Respond to Online Advertising

Through the 1990s, a practice called “culture jamming” grew in popularity and sophistication. It aimed to disrupt consumer culture by transforming corporate advertising with subversive messages.

May 16th, 2012 | STUART ELLIOTT and TANZINA VEGA | The New York Times

More Pitches Accent the Spanish

ALTHOUGH the word “upfront” is English rather than Spanish, the broadcast networks and cable channels that aim programming at Hispanic viewers are again increasing their presence during the annual television upfront week.

May 16th, 2012 | Benjamin Kabak | 2nd Ave. Sagas

At Atlantic Ave., an updated name with a corporate twist

It sure does seem like ages ago that the MTA announced its first — and, so far, only — subway station naming rights deal, but after three years, the Barclays Center is coming to the subway system. As we learned back in June of 2009, the MTA is earning $200,000 annually for 20 years for the right to append the name of the new arena to the subway station name, and the new moniker is now showing up on maps and at the station.

May 16th, 2012 | Brian M. Rosenthal | Seattle Times

Seattle School Board to consider transportation, advertising, superintendent contract at biweekly me

The Seattle School Board on Wednesday will consider proposed changes to the district’s transportation plan, weigh a proposal to allow commercial advertising on school athletic fields and take a final vote on incoming Superintendent José Banda’s contract.

May 16th, 2012 | Associated Press | The Republic

Mo. Senate panel stops bill that would have allowed advertisements on school buses

Legislation allowing Missouri school districts to sell advertising space on buses has been stopped by a Senate committee.

May 16th, 2012 | PRNewswire | The Wall Street Journal

7-Eleven Threatens Children with Supersized Alcopop Bargains Says Alcohol Justice

Alcohol Justice, the U.S.-based industry watchdog, released a new report today showing convenience store giant 7-Eleven cuts prices on supersized, youth-attractive alcopops so they are cheaper than non-alcoholic energy drinks.

May 15th, 2012 | Tom Acitelli | Curbed

Next Stop, Walmart Crossing: the Hail Mary of T Naming Rights

The MBTA appears to be moving full speed ahead with plans to sell naming rights to various T stations. The authority has New York-based IMG Worldwide, best-known for repping sports and fashion stars, preparing a request for proposals. (It’s already conducted a focus group and will report the results to the MBTA board at its next meeting. We’ve tried to imagine the scenarios of the focus group: “Say, so the conductor announces you’re pulling into McDonald’s Station—does that make you hungry, not hungry, sad?").

May 15th, 2012 | AMY CHOZICK | The New York Times

Pursuing Advertisers With Big-Top Spectacle

This week, the biggest television networks will battle it out for their share of the more than $60 billion in advertising dollars spent by the world’s largest marketers on television commercials each year.

May 15th, 2012 | Conor Friedersdorf | The Atlantic

Love or Hate Advertising, It's More Egalitarian Than the Alternative

There are sensible observations in Thomas Friedman’s weekend column: market values are governing more spheres of life in America than ever before; it is troublesome that people of different income levels are increasingly unlikely to encounter one another; and we are losing some “places and institutions that used to bring people together from different walks of life.” For more on those subjects, go read some Mickey Kaus and then some Charles Murray.

May 15th, 2012 | Adam Davidson | The New York Times

Making Choices in the Age of Information Overload

Recently my wife and I went on an epic hunt to uncover everything possible about baby formula. We scoured more Web sites than I’d like to admit to and learned about all the options: powder, liquid, milk-based, soy, D.H.A.- and A.R.A.-fortified. (I’m still not clear on what A.R.A. is, exactly.) Then we learned that none of it actually matters. Since the Infant Formula Act of 1980, the F.D.A. makes sure that all formula is pretty much the same, no matter which one you buy.

May 15th, 2012 | Caroline Scott-Thomas | Food-Navigator

General Mills must defend ‘made with real fruit’ claim for Fruit Roll-Ups, court rules

General Mills has lost its motion to dismiss a lawsuit that claims the company deceived consumers about the fruit content of its Fruit Roll-Ups and Fruit by the Foot.

May 15th, 2012 | Cotton Delo, Jason Del Rey | AdAge

Twitter and ESPN Plan Branded Campaigns Around TV Sports

Twitter is looking to cash in on the sky-high volume of tweets about sports on TV, launching a partnership with ESPN to create custom campaigns for brands around events like the World Series and the Super Bowl.

May 14th, 2012 | John Hutson | Trib Local

Committee recommends allowing corporate naming rights at New Trier

With the likelihood of major capital projects looming in the future, New Trier High School is considering a policy change to allow naming rights as a way to entice big-dollar donations, including from corporations.

May 14th, 2012 | Jerry Hume | 13 News

Advertisements in schools could save music, art classes

Signs of school spirit could soon be replaced in Brevard public schools with ads for soda companies, department stores and fast food chains.

May 14th, 2012 | E.J. Schultz | AdAge

Hard Time: Liquor Advertising Pours Into TV

Looser Restrictions, Raft of New Launches Lead More Booze Brands to the Tube

May 14th, 2012 | Christina Warren | Mashable Business

Coca-Cola and the Movies [INFOGRAPHIC]

As summer movie season kicks off, chances are, you’ll see product placements for Coca-Cola hidden within at least a few blockbusters.

May 14th, 2012 | JANE RIDLEY | New York Post

What to expect when you’re exploiting

In a scene from Jennifer Lopez’s newest movie, “What To Expect When You’re Expecting,” her character gazes ruefully at a pregnant couple returning home from the store. They’re carrying buckets of paint to decorate their nursery. The shot lingers — so you get a good, long look at the Glidden label on the paint cans.

May 14th, 2012 | Thomas Friedman | The New York Times

This Column Is Not Sponsored by Anyone

PORING through Harvard philosopher Michael Sandel’s new book, “What Money Can’t Buy: The Moral Limits of Markets,” I found myself over and over again turning pages and saying, “I had no idea.”

May 11th, 2012 | Tom Philpott | Mother Jones

How Your College Is Selling Out to Big Ag

Last week, the University of Illinois’ College of Agricultural, Consumer and Environmental Sciences (ACES) in Champaign-Urbana made a momentous announcement: it has accepted a $250,000 grant from genetically modified seed/agrichemical giant Monsanto to create an endowed chair for the “Agricultural Communications Program” it runs with the College of Communications.

May 11th, 2012 | James Steyer | The Atlantic

Kids Are More Than Data Points

Fifteen years ago, Ken Auletta wrote a fascinating book called The Highwaymen, which offered a remarkable insider’s view of the various media moguls who were competing for control of the global media and entertainment industries. The book revealed a great deal about their basic psyches and world views. It essentially showed them to have split personalities and to be industry leaders who bifurcated their personal and professional lives.

May 11th, 2012 | Michele Simon | Center for Food Safety

Food Safety Update: More Empty Recommendations on Junk Food Marketing to Children

This week, the nation’s top public health experts are gathered at a much-trumpeted obesity conference hosted by the U.S. Centers for Disease Control and Prevention called Weight of the Nation. (A quick glance at the agenda reveals nothing that would even begin to challenge the food industry.)

May 11th, 2012 | Stuart Elliott | The New York Times

For Mother’s Day, Social Media Allows a More Personalized Ad Pitch

Mothers have long taught their children to be sociable. For marketers seeking to cash in on Mother’s Day 2012, the focus is on social, as in social media.

May 11th, 2012 | Susan Linn | Huffington Post

To Mike Lupica and Philomel Books: No More Sneaky Advertising in Your Books for Children.

Commercials in children’s books? You must be kidding. No wait, it’s true. Last fall, The Underdogs, a book for elementary school children written by Mike Lupica and published by Philomel Books, an imprint of Penguin Group USA, prominently featured the New Balance Shoe Company, its president, and the 897 cleat--a New Balance shoe. Tucked into copies of the book sold in bookstores around the country was a bookmark advertising the 897 cleat “as worn by Will Tyler in Mike Lupica’s The Underdogs.” Children were directed to find the shoe at shopnewbalance.com or to visit their local New Balance Store.

May 11th, 2012 | Elizabeth Mitchell Armstrong | The New York Times

Maternity Ward Swag

FLOWERS will be arriving on moms’ doorsteps this Sunday; cards and homemade presents will be on their breakfast trays. But the newest mothers, in hospitals across the country, will receive a gift that does more harm than good: free starter packs of infant formula.

May 11th, 2012 | ANEMONA HARTOCOLLIS | The New York Times

Some Hospitals Will Curb Samples of Baby Formula

It is part of the modern maternity experience: the pink or blue knit caps, the identity bracelet, the impossibly tiny jumpers, and not least, the goody bag filled with infant formula.

May 10th, 2012 | ANDRES VIGLUCCI | Miami Herald

City tells Miami Heat to remove tire ads wrapped on palm trees at arena

The Miami Heat illegally wrapped royal palms at the AmericanAirlines Arena with tire ads and must take them down, city officials say.

May 10th, 2012 | Wall Street Journal

Goodbye, Lipitor. Pfizer Bids a Farewell

Pfizer Inc. conducted an intriguing experiment in brand marketing this year, aggressively pushing the cholesterol-fighting drug Lipitor in the U.S. even after its patent expired on Nov. 30.

May 10th, 2012 | Kemberely Brown | Eyewitness News

"Latch on NYC' to support breastfeeding moms

New York City wants more newborn babies breastfeeding and they say, making that happen starts from the minute a child is born.

May 9th, 2012 | Betsy McKay | Wall Street Journal

The ABCs of Beating Obesity

Obesity is so entrenched in the U.S. that it would take an intense push by schools, employers, doctors and others to reverse an epidemic that accounts for billions of dollars in annual health-care costs, concluded a report released Tuesday.

May 9th, 2012 | Talya Minsberg | The Atlantic

What the U.S. Can--and Can't--Learn From Israel's Ban on Ultra-Thin Models

A new Israeli law prohibits fashion media and advertising from using Photoshop or models who fall below the World Health Organization’s standard for malnutrition.

May 9th, 2012 | John Eggerton | Broadcasting & Cable

Public Health Activists Seek FTC Investigation of Gatorade TV Ad

A group of public health activists have filed a complaint with the Federal Trade Commission suggesting that, in the case of a Gatorade TV commercial getting a lot of play this NBA playoff season, it’s not such a good thing to “be Like Mike.”

May 9th, 2012 | Emily Sorenson | Pomerado News

PUSD Foundation pushes corporate sponsorship in schools

Searching for new revenue for the district, the Poway Unified School District Foundation on Tuesday presented the school board a few radical ideas involving the possible use of corporate sponsorships.

May 9th, 2012 | John Eggerton | Broadcasting & Cable

Institute of Medicine Wants Food Ad Standards Applied to Teens

The Institute of Medicine (IOM) at the National Academies has recommended that the government—state, local and national—consider mandating common standards for marketing food and beverages to children and teens if industry has not done so within the next two years. Currently voluntary efforts are aimed at kids under 12.

May 9th, 2012 | Advertisement Journal

Stroudsburg and School Advertising Possibilities

The school districts in Pennsylvania are starting to hop on board the advertising train, as well as the students. Officials for the Parkland School District have recently approved advertisements that would be displayed inside dozens of their school buses, which is expected to help the school district generate revenue of about $150,000 within the span of one year. This sounds promising for the school district, especially as they could use the extra revenue after having to deal with many budget cuts being made.

May 9th, 2012 | Mackenzie Ryan | Florida Today

School board supports hearing for in-school ads

Brevard School Board members are considering allowing advertising in school cafeterias, hallways and libraries in an effort to create a revenue stream to help offset state funding shortfalls.

May 8th, 2012 | ALAN FARNHAM | ABC News

Ronald McDonald: Healthy Food Adviser? Schools Get $1,000 for Allowing the Clown to Pitch to Kids

Ronald McDonald: wellness instructor? The hamburger pitchman recently showed up at the Union Terrace Elementary School in Allentown, Pa., to teach kids about the benefits of healthy eating and exercise.

May 8th, 2012 | Jennie Olson | KSTP TV

St. Francis School District Reevaluates Ad Program

The St. Francis School District is reevaluating a revenue-generating initiative involving advertisements in district schools.

May 8th, 2012 | CHRISTOPHER S. STEWART and ARIAN CAMPO-FLORES | Wall Street Journal

Univision, ABC to Start News Channel—in English

Walt Disney Co.’s ABC News and Univision Communications Inc. agreed to create a 24-hour cable news channel that will primarily target the growing population of Hispanics in the U.S. but broadcast in English.

May 8th, 2012 | Washington Post

Ads As Art: Hand-Painted Wall Ads Make Comeback

Hand-Painted wall ads are making a comeback. These ads are as much art as advertisement, and they’re gaining popularity after falling out of use for years.

May 8th, 2012 | Blog of Legal Times

Abbott Laboratories Agrees to Pay $1.5B for Off-Label Drug Marketing

In the second-largest payment ever by a drug company, Abbott Laboratories agreed today to pay $1.5 billion and enter a guilty plea in federal district court in Virginia for unlawfully marketing one of its medications to seniors for off-label uses.

May 8th, 2012 | Christina Tatu | Pocono Record

Stroudsburg considers advertising inside school buses

Pennsylvania school districts are getting on board with advertising, and soon their students could be, too.

May 8th, 2012 | Kris Van Cleave | ABC 7

Eye-tracking technology helps marketers and medical professionals alike

An old, oft-quoted adage suggests that the eyes are the window to the soul. To marketers and brands, though, your eyes may be the window into their profits.

May 7th, 2012 | ARLIE RUSSELL HOCHSCHILD | The New York Times

The Outsourced Life

IN the sprawling outskirts of San Jose, Calif., I find myself at the apartment door of Katherine Ziegler, a psychologist and wantologist. Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

May 7th, 2012 | Elizabeth Olson | The New York Times

Mixing Marketing With Social Games and Extreme Sports

DEGREE MEN, the deodorant by Unilever, is starting a video marketing campaign that aims to increase the brand’s interaction with its core consumers by offering content tailored to social gaming sites.

May 7th, 2012 | Nancy Hill | AdAge

Why It's Important for Us to Strictly Police Our Own Digital Efforts

As we all know, the government has taken an interest in protecting consumer privacy as it relates to advertising, and as an industry, we’ve had some successes via the Digital Advertising Alliance.

May 7th, 2012 | Kevin Wilson | The Joplin Globe

Bus advertising not best option for funding schools

Kelley’s bill would allow local school boards to lease advertising space on both the interior and the exterior of public school buses.

May 7th, 2012 | Deirdre Fernandes | Boston Globe

Naming rights campaign sparks series of questions

Newton aldermen need more information before they authorize a revolving account for money raised through a naming rights campaign proposed by the Newton Schools Foundation, a board member asserted last week.

May 4th, 2012 | Jennifer Van Grove | Venture Beat

Tumblr starts selling ads — but not all advertisers welcome

More than five years, $125 million in funding, 55 million users, and 22 billion blog posts later, trendy blogging platform Tumblr is finally getting serious about making money — just on its own terms.

May 4th, 2012 | Jessica Guynn | Los Angeles Times

Consumer Reports: Facebook users more wary of sharing information

Facebook is about to share a whole lot of information about itself as it pitches potential investors on its initial public stock offering coming in May.

May 4th, 2012 | Janice D'Arcy | Washington Post

‘The Weight of The Nation’ contributor on a parent’s role in fighting childhood obesity

This week in D.C., HBO premiered a new documentary examining the obesity crisis. “The Weight of The Nation” delves into why our country has become so staggeringly overweight.

May 3rd, 2012 | Associated Press

Pepsi Partners With Michael Jackson's Estate

PepsiCo Inc. is going on a reunion tour with The King of Pop.

May 3rd, 2012 | Robert Klara

Perspective: Waiting to Exhale

Smoking will never be as cool as it was in the 1950s, but evoking those days can at least make for a cool ad.

May 3rd, 2012 | Associated Press | The Olympian

Boeing Bridge? Wash. lawmaker eyes naming rights

Maybe someday you’ll take a drive on the Boeing Bridge. Or the Starbucks Expressway.

May 3rd, 2012 | Thin Lei Win | AlertNet

Plummeting breastfeeding rates in East Asia “alarming” -expert

Faced with plummeting rates of breastfeeding – a “natural vaccine” – East Asia must ensure workplace policies support the practice and must clamp down on the marketing of infant formulas, says a UNICEF expert.

May 2nd, 2012 | Tom Laskawy

Is the ‘obesity lobby’ winning?

The War on Obesity sure was fun while it lasted. There was school lunch reform, Michelle Obama’s Let’s Move campaign, the administration’s Task Force on Obesity report, and an attempt by the administration to restrict junk food advertising to kids. But, as Reuters details in this fantastic deep-dive, the food industry came back with shock and awe, K-Street style.

May 2nd, 2012 | David Gianatasio | AdWeek

Did Ads for Mr. Potato Head Mess Up Our Kids for Good? How toy marketing changed the culture

Mr. Potato Head is such a boob tuber. Turns out everyone’s favorite spud, who just turned 60, was, according to Hasbro, the first toy ever promoted with a TV comme

May 2nd, 2012 | KATHERINE ROSMAN | Wall Street Journal

Tweens' Secret Lives Online

Celina McPhail’s mom wouldn’t let her have a Facebook account. The 12-year-old is on Instagram instead.

May 2nd, 2012 | Cynthia Demos | CBS Miami

Dade Schools Adopting New Business Models

Bring a ‘business sense’ to the running of Miami-Dade’s public schools is the key to success.

May 1st, 2012 | Elizabeth Holmes | Wall Street Journal

Dude, Pass the Exfoliator

Matt Anderson was hanging out at a L’Occitane store in Washington, D.C., one afternoon, waiting for a friend’s wife to finish shopping, when a saleswoman gently suggested his face and shaved head would benefit from some moisturizer.

Mr. Anderson, a 37-year-old with a beard who manages a team of international disaster-response volunteers for the American Red Cross, had never used a facial skin-care product before, much less one from Provence. But “on a lark,” he says, he bought the Verdon Energy Face Moisturizer and soon found he liked it enough to use it twice a day.

May 1st, 2012 | Associated Press | Washington Post

UK doctors criticize McDonalds’ Olympic sponsorship, say ads could worsen obesity epidemic

McDonald’s is a sponsor for the London Olympics — and a British doctors’ group says that’s sending the wrong message in a country with ballooning obesity.

May 1st, 2012 | MARANDA SHREWSBERRY | WKSU

Breast-feeding advocates want Ohio hospitals to stop giving out formula

Breastfeeding advocacy groups have launched a campaign to pressure Ohio hospitals to stop handing out baby formula to new mothers.

May 1st, 2012 | David Katz | Huffington Post

Into the Mouths of Babes: The Case for Minding Our Business!

There was an expression, once commonly used, to describe a situation in which it was easy to exploit people: “like taking candy from a baby.” As with all such similes, the illustration itself was meant to be the extreme, self-evident case. Stealing a baby’s candy is something so outrageously objectionable that all decent people must oppose it. It would concern anyone, and everyone. It would be everybody’s business.

Last Month

April 30th, 2012 | Science Daily

TV Alcohol Advertising May Play Role in Underage Drinking
April 30th, 2012 | Science Daily

Familiarity With Television Fast-Food Ads Linked to Obesity
April 30th, 2012 | Deirdre Fernandes | Boston.com

Naming could be cash cow
April 30th, 2012 | NATASHA SINGER and PETER LATTMAN | The New York Times

F.D.A. Sends Warning Letters to 10 Marketers of ‘Workout Boosters’
April 30th, 2012 | Editorial | The New York Times

Food Safety on Hold
April 30th, 2012 | Emily Bryson York | Chicago Tribune

McDonald's tying Summer Olympics to new effort to promote children's well-being
April 30th, 2012 | Bonnie Rochman | Time

Can a Formula Company Really Promote Breast-Feeding and Fight Child Obesity?
April 30th, 2012 | Jon Kelley | BBC

Is Mr Potato Head to blame for 'pester power' ads?
April 30th, 2012 | Duff Wilson and Janet Roberts | Reuters

Special Report: How Washington went soft on childhood obesity
April 30th, 2012 | Wayne Friedman, | MediaPost News

DIY, PBS Kids, NFL Viewers Generate Best Ad Response
April 30th, 2012 | Katie Allison Granju | Slate

The Conflict: How Modern Motherhood Undermines the Status of Women
April 30th, 2012 | Melanie C. Johnson | Monrovia Patch

Huff's School Bus Ad Bill Dies in Committee
April 30th, 2012 | Anna Maria Virzi | ClickZ

Microsoft Weighs Ad Options for Skype
April 25th, 2012 | Bruce Horovitz | USA Today

Olympic ads out before Memorial Day
April 25th, 2012 | Michelle Fisher | School Transportation News

Missouri Bill to Allow School Bus Ads Amended to Include Seat-Belt Mandate
April 25th, 2012 | Benjamin Wood | KSL.com

Jordan School District unveils buses with ads
April 25th, 2012 | NICOLE ANTONUCCI | Independent

Mat-Ab looks at in-school ads as revenue source
April 24th, 2012 | Wenonah Hauter | Common Dreams

Nestlé’s Purchase of Pfizer’s Infant Formula Unit Detriment to Public Health
April 24th, 2012 | Fairess and Accuracy in Reporting (FAIR)

Is 'America Revealed'--or PBS?
April 24th, 2012 | Editorial | Bradenton Herald

Advertising signs on state trails an abomination; Scott should veto bill
April 24th, 2012 | Sarah Mahoney | MediaPost News

Under Armour Woos Women With Social Goal-Setting
April 23rd, 2012 | Jules Boykoff | The Guardian

Has London 2012 been greenwashed?
April 23rd, 2012 | ANDRES VIGLUCCI | Miami Herald

Miami’s LED billboards not allowed under Miami-Dade sign laws, county attorney says
April 23rd, 2012 | Matthew Creamer | AdAge

Regulatory Ripples: Why Marketers Must Think and Act Locally
April 23rd, 2012 | Maureen Morrison | AdAge

Is Ronald McDonald the New Joe Camel?
April 23rd, 2012 | Editorial | Pittsburgh Post-Gazette

Driven to drink? Alcohol ads on buses make sense in sobering times
April 23rd, 2012 | Rich Thomaselli | AdAge

Pharma Battle at Standstill, but War Is Far From Over
April 23rd, 2012 | David Segal | The New York Times

When a Sugar High Isn’t Enough
April 20th, 2012 | Neal Lawson | The Guardian

Ban outdoor advertising
April 20th, 2012 | Larry Riggs | Chief Marketer

Q&A: The Outlook for Direct-to-Consumer Pharma Advertising
April 20th, 2012 | Stuart Elliott | The New York Times

Need Research on Generation Y? There’s a Film for That
April 19th, 2012 | JUSTIN POPE | Associated Press

Recruitment ads by for-profit colleges targeted
April 19th, 2012 | Michael Lewis | Miami Today

Are city commissioners desperate, insensitive or greedy?
April 19th, 2012 | Cotton Delo | AdAge

Tumblr Announces First Foray Into Paid Advertising
April 18th, 2012 | RICHARD SANDOMIR | The New York Times

N.B.A. Takes a Look at Jersey Sponsorship
April 18th, 2012 | Jack Lambert | Baltimore Business Journal

Baltimore councilman proposes advertisements on fire trucks
April 18th, 2012 | Yesenia Robles | The Denver Post

More Colorado districts on board with school-bus ads
April 18th, 2012 | Melissa Hogenboom | BBC News

Will adverts at the Olympics increase fast food consumption?
April 18th, 2012 | Kelsey Ryan | The Joplin Globe

School bus advertising posed by Lamar legislator
April 18th, 2012 | Rosie Baker | Marketing Week

Disney and Aussie Bum in Avengers deal
April 18th, 2012 | Kate Wilcox | Reading Eagle

School district's ad plan stymied
April 18th, 2012 | LINDA STEIN | Montgomery News

Committee recommends allowing ads in North Penn schools
April 18th, 2012 | Mila Koumpilova | TwinCities.com

St. Paul school board allows more advertising in buildings, on website
April 17th, 2012 | TANZINA VEGA | The New York Times

Mothers Will Get the Glory in P.&G.’s Campaign
April 16th, 2012 | Katy Bachman | AdWeek

FTC Broadens Study of Alcohol Advertising
April 16th, 2012 | Aseem Malhotra | The Guardian

We must demonise junk food for the sake of our children
April 16th, 2012 | NICK WILLIAMS | Bradenton Herald

Local hikers opposed to ad signs on nature trails
April 16th, 2012 | Harvy Lipman

McDonald's healthy-eating campaign sparks debate
April 16th, 2012 | Gideon Spanier | The Independent

Drinks giants team up to head off ad regulation
April 13th, 2012 | WFTV

School board to put advertisements in Seminole County schools
April 13th, 2012 | Charles Rabin | Miami Herald

Illuminated billboards could soon light up city of Miami buildings, parks
April 13th, 2012 | Todd Zywicki | Wall Street Journal

SpongeBob SquarePants' Last Stand
April 13th, 2012 | WGAL

Some schools look to advertising to supplement revenue
April 13th, 2012 | Agnes Nairn | The Guardian

After the Riots: what role did brands play in last summer's troubles?
April 12th, 2012 | ANDREW ADAM NEWMAN | The New York Times

Reviving Two Characters by Tearing Them Apart
April 12th, 2012 | Editorial | Miami Herald

Not the best sign, but . . .
April 12th, 2012 | LINDA STEIN | The Reporter

North Penn School District uses instant polling via text
April 12th, 2012 | Eleanor Yang Su | California Watch

FTC: Apps aimed at kids raise privacy concerns
April 11th, 2012 | Stuart Elliott | The New York Times

Brands Cheer Their Virtues With Anniversary Candles
April 11th, 2012 | Dennis Dodd | CBS Sports

NCAA wants to regulate bowl sponsorship, but should it?
April 11th, 2012 | Dave Weber | Orlando Sentinel

Seminole schools to sell ads, sponsorships to raise money
April 11th, 2012 | Faith Abubey | WFMY News 2

WSFCS Wants To Allow Advertising In Schools To Generate Money
April 11th, 2012 | Corporate Accountability International | Sacramento Bee

Children's Hospitals Urged to Show McDonald's the Door
April 11th, 2012 | TONY LEYS | Des Moines Register

No Mercy for fast-food giant McDonald's in Des Moines?
April 10th, 2012 | ANDRES VIGLUCCI | Miami Herald

Growth of LED billboards puts Miami, county at odds
April 10th, 2012 | MITCH JOEL | Montreal Gazette

Secret agent of messaging
April 9th, 2012 | Jeffrey Kreisberg | Culture Map Austin

Why Joe Camel and youth-targeted tobacco ads should be banned
April 7th, 2012 | Andrew Kaczynski | BuzzFeed

As Governor, Romney Dove Into Breastfeeding Debate
April 5th, 2012 | Elizabeth Crisp | STLToday

Missouri House passes school bus ad bill
April 5th, 2012 | EILEEN STILWELL | Courier-Post

DRPA considers selling naming rights on PATCO stations
April 5th, 2012 | Amanda Hess | Good

Sustainable Goods Go Hollywood With 'Green Product Placement'
April 4th, 2012 | KATHERINE ROSMAN | Wall Street Journal

Big Marketers on Campus
April 4th, 2012 | NEKESA MUMBI MOODY | Sacramento Bee

Burger King ad with Blige stirs criticism
April 4th, 2012 | JENNIFER BAIN and CYNTHIA R. FAGEN | New York Post

James Bond brew-haha
April 3rd, 2012 | AMY CHOZICK | The New York Times

A Network Popular With Hispanics Reaches Out to Them
April 3rd, 2012 | Worcester Telegram and Gazette

Smoking area: Tobacco ad rules are nixed
April 3rd, 2012

Legal Drug-Pushing: How Disease Mongers Keep Us All Doped Up
April 2nd, 2012 | Craig Sailor | The Bellingham Herald

Puyallup brothers debut on NBC tonight
April 2nd, 2012 | Caitlin Burns | Montgomery Media

Cheltenham considers advertising in schools
April 2nd, 2012 | Mike Prada | Bullets Forever

Wizards To Sell Naming Rights On Jerseys To Nicorette
April 2nd, 2012 | ELAINE WALKER | Miami Herald

Burger King rolls out new menu items, advertising
April 2nd, 2012 | Paul C. Barton | Desert Sun

For-profit colleges reflect on Sen. Dianne Feinstein

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