December 7th, 2000
Cocktail Hour Returns to TV
By Patricia Winters Lauro
The New York Times
The hard liquor industry, which has operated under a self-imposed radio and television advertising ban since shortly after the repeal of Prohibition, quietly dropped its own broadcast prohibition in 1996. And since then, slowly and with little fanfare, the nation’s top distilled spirits companies—those that make vodka, gin, whiskey, rum and the like—have turned to the airwaves to promote their products.