January 28th, 2005

Kids Bowled Over by the Ads

By Ralph Nader

"Consider the combination of unparalleled hoopla surrounding the Super Bowl commercials themselves mixed with the National Football League and networks shamelessly peddling products during the game and commentary,” writes Ralph Nader. “It is without question that given the effectiveness of targeted advertising, the overabundance of commercialized air-time and the nature of the products being pushed, widespread harm is being done to exploitable young viewers.”

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