March 30th, 2005
Bob and Barney, With a Few Words From Sponsors
By Julie Salamon
The New York Times
On Monday Comcast is to announce the details of its new 24-hour digital cable channel for preschoolers, which will feature Elmo, Big Bird, Barney - and commercials. PBS not only approves, but is a partner: the channel’s co-owners are PBS, Sesame Workshop and HIT Entertainment, producer of “Barney and Friends” and “Bob the Builder.”