2008
January
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January 31st | Paul E. Kandarian | Boston Globe
Naming Names in Milton
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January 30th | Jessica Vosgerchian | Michigan Daily
Portrait of a Young Consumer
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January 30th | Robert Daski | Journal Messenger (Manassas, VA)
Park Naming Rights Talks Go On
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January 30th | Cindy Barks | Daily Courier (Prescott, AZ)
Vending Contract Could Add to City Revenues
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January 29th | Michael Gluskin | News-Dispatch (Michigan City, IN)
Stadium Name Game
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January 28th | Stephen Lendman's Review | Baltimore Chronicle
Robert McChesney's "Communication Revolution"
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January 24th | Marc Iskowitz | Medical Marketing & Media
New Options Arm Docs Who Say, 'Don't use my Rx data'
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January 22nd | Bloomberg News
EA to offer ad-funded video game on Internet
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January 19th | Chicago Tribune
High Court Takes Up Cigarette Ad Case
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January 17th | Josh Golin | Campaign for a Commercial-Free Childhood
Coalition to MPAA: Stop Marketing PG-13 Films to Young Children
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January 15th | Stephanie N. Mehta | Fortune
The Attack of the Ad-Sponsored Phone Call
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January 14th | Brian Morrissey | Adweek
Aim High: Ad Targeting Moves to the Next Level
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January 14th | Jessica Mintz | Associated Press
Video Ads Are Planned for Grocery Carts
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January 11th | Alana Semuels | Los Angeles Times
Sports Catching More Ad Dollars
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January 11th | Cleveland Plain-Dealer
Cleveland Indians Formally Announce Naming Rights Sold to Progressive Insurance
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January 10th | Detroit Free Press
Set Strict Rules on Naming Rights
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January 10th | Erin Stout | Chronicle of Higher Education
When Tradition and Naming Opportunities Collide
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January 9th | William Presecky | Chicago Tribune
New Deal Reached with Cougars to Get Stadium Renovation Project Moving
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January 9th | Rick Alm | Kansas City Star
Wichita arena naming rights are sold for $15 million
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January 8th | UGA Red and Black
Drug Side Effects Minimized in Commercials, Study Found
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January 8th | Ted Hayes | Warren Times Gazette
Legislator Wants to Sell Naming Rights to Bridge
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January 7th | Lisa Richwine | Reuters
US House Panel Says Probing Pfizer Lipitor Ads
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January 1st | Agence France-Presse
Junk Food Ad Ban Comes into Force in Britain
February
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February 22nd | PRNewswire
Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers
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February 14th | Charles V. Bagli | The New York Times
Big Selling Point for G.M. Tower: Naming Rights
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February 13th | Louise Story and Miguel Helft | The New York Times
Yahoo Acquires Ad Technology Company
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February 12th | Richard Martin | Information Week
YuMe Bolsters Online Video Ad Platform
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February 12th | Richard Tedesco | Brandweek
Branded Entertainment Momentum Healthy: Report
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February 11th | Lena Sin | Vancouver Province (Canada)
Children's Playtime Now Fun Time for Big-Time Advertisers
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February 11th | Brian Steinberg | Advertising Age
Nielsen to Track Online Video Use Through Its TV Panel
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February 11th | Stephanie Kang | Wall Street Journal
Couch to Supermarket: Connecting Dots
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February 11th | Scott Collins | Los Angeles Times
NBC Ramps up Reality Programming with Ad Tie-Ins
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February 10th | Janet Frankston Lorin | Associated Press
Prices of Stadium Name Sponsorships Soar
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February 8th | Andrew McMains | AdWeek
An Ad School Grows in Brooklyn
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February 8th | Stephanie Saul | The New York Times
Committee Investigates Ad Tactics for Lipitor
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February 8th | Adam Remson | Brandweek
School Buses Latest Victim of Ad Creep
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February 8th | Greg Baum | The Age (Australia)
Sport Debased by Demands of Business
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February 8th | J.C. Bradbury | Atlanta Journal-Constitution
Braves Stadium Deal Taxes Fiscal Realities
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February 8th | Richard Sandomir | The New York Times
You Can’t Buy the Naming Rights, but Call It the Billion-Dollar Ballpark
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February 8th | Editorial | The Telegram (Canada)
Psst! Wanna buy some snake oil?
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February 8th | Catherine Kavanaugh | Daily Tribune (Royal Oak, MI)
Judge Upholds Ticket Issued for Portable Signs
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February 7th | Sarah Fenske | Phoenix New Times
Globe High School Censors its Student Newspaper
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February 7th | Dr. Melissa Perrin, Psy.D | Pioneer Press (Chicago Sun-Times Suburban News)
Time to Stop Undermining Children with Ads
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February 7th | Adam Ostrow | Mashable
AdCamo Monetizes Web Page Backgrounds
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February 6th | Jessica Mintz | Associated Press
Microsoft Shows Off Web Ad Prototypes
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February 6th | Antone Gonsalves | Information Week
Ad Infuse Launches Ad-Serving For iPhone
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February 6th | Anick Jesdanun | Associated Press
Net Ad Growth to Continue, Deal or Not
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February 5th | Keith Edwards | Kennebec Journal, Morning Senitinel (ME)
Your Name Here?
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February 4th | Rich Thomaselli and Ira Teinowitz | Advertising Age
Ad Groups Unfazed by DTC-Drug Debacles
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February 3rd | Tribune Staff Report | Chicago Tribune
Ad Strategy: This is Better Than Nothing
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February 3rd | J. Scott Orr | New Jersey Star-Ledger
Advertisers Flocking to the Internet, Where the (Inter)action Is
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February 1st | William Murphy | Newsday
What's in a Name? Not Enough, Nassau County Finds
March
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March 31st | PRNewswire
U.S. Advertising Spending Rose 0.6% in 2007, Nielsen Reports
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March 31st | Stuart Elliot | The New York Times
Is the Ad a Success? The Brain Waves Tell All
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March 31st | Katherine Wegert | Dow Jones Newswires
Coors Signs New 10-Year Deal With The Colorado Rockies
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March 30th | Kevin McCallum | The Press Democrat
North Coast Wine Gets Screen Time
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March 30th | Suzanne Marta | The Dallas Morning News
Dallas Cowboys Stadium Naming Rights May Top Record Deal
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March 29th | Barry Svrluga | The Washington Post
For Nats, What's In A Name?
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March 27th | James Edward | Deseret Morning News (Utah)
Real Salt Lake Negotiating Deal for Stadium Name Rights
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March 26th | Stuart Elliot | The New York Times
The Supporting Actor Wore Radials
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March 26th | Jennifer Torres | The Record
Fatty Food on the Tube a Large Problem
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March 26th | Robert Lester | Marketing Week (UK)
LG Electronics to Sign Deal to Rename the NEC Arena
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March 25th | Emily Bryson York | Advertising Age
Wendy's Putting Digital Ads in Bars
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March 24th | The Seattle Times
Advertising Appears in Washington State Ferries and Terminal
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March 24th | David Morris | AlterNet
NY Public Library 'Trades Naming Rights' to Greedy Hedge Fund Billionaire for Big Bucks
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March 24th | Bill Shea | Crain's Detroit Business
Name of Metro Airport’s North Terminal For Sale
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March 24th | Steve Habel | Texas Golf News
TPC San Antonio Sells Naming Rights
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March 23rd | Eric Pfanner | International Herald Tribune
Food Industry Advertising Draws Fire From Children's Health Advocates
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March 22nd | Risa Polansky | Miami Today
City of Miami Putting 'For Sale' Sign on Names of City Parks
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March 21st | John Vomhof Jr. | Minneapolis/St. Paul Business Journal
Twins See Naming-Rights Deal Done by End of '08
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March 20th | Stuart Elliot | The New York Times
Again, It’s (Dorito) Colbert Nation
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March 20th | Louise Story | The New York Times
A Company Promises the Deepest Data Mining Yet
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March 20th | The New York Times
Countering the Drug Salesmen
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March 20th | Jean Halliday | Advertising Age
Mercedes Gets All Dolled Up
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March 20th | Adam Huras | National Post (Canada)
When Celebrities and Athletes Make Short Films
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March 20th | Jo Winterbottom | Reuters
Juventus Sells Stadium Name Rights to Sportfive
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March 19th | Scott Heiferman | Scott Heiferman's Notes
Dear Commercial Alert
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March 19th | Amy Johannes | Promo
Got Milk? Taps MySpace with New Campaign
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March 19th | Stuart Elliot | The New York Times
A Meet-Up, Brought to You by Huggies
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March 19th | Philip Boroff | Bloomberg
Mick's Marquee? Roundabout to Sell Naming Rights for Studio 54
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March 18th | Brian Stelter | The New York Times
Online Games by the Hundreds, With Tie-Ins
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March 18th | Chris Albrecht | NewTeeVee
Comcast Cameras to Start Watching You?
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March 18th | Claudia H. Deutsch | The New York Times
Corporate Sponsorship for a Wind Farm
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March 18th | Michael Schneider | Variety
Apple teams with 'American Idol'
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March 17th | Burt Helm | BusinessWeek
Another Thing The Doctor Ordered
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March 17th | Stuart Elliot | The New York Times
‘Sex and the City’ and Its Lasting Female Appeal
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March 17th | Gail Schiller | The Hollywood Reporter
Pepsi to Launch Internet Series
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March 17th | Kris Graft | Next Generation
Kid-Targeted Ad Deal Counts on "Nag Factor"
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March 16th | Mark Wilson | About.com
Smallville Product Placement Hits New Low
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March 15th | Julie Jargon | The Wall Street Journal
Groups Urge Limits on Food Ads for Kids
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March 14th | Amy Johannes | Promo
Build-A-Bear Promotes Site on 120 Million Milk Cartons
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March 14th | Jennifer Wells | Globe and Mail
Advertising's Holy Grail
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March 14th | Amy Johannes | Promo
MTV, Doritos Partner for Reality Series
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March 14th | Scoop Health
Obesity Experts Back Junk Food Marketing Ban
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March 13th | Adam Bemma | Exclaim News (Canada)
Product Placement in Songs More Intentional Than We Know
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March 13th | Amy Johannes | Promo
McDonald’s Mom Panel Makes TV Debut
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March 13th | Kathy Bergen and Jim Kirk | The Chicago Tribune
Multiple Firms May Be Part of Rights Deal
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March 12th | Stuart Elliott | The New York Times
When a Corporate Donation Raises Protests
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March 12th | Keith Leventhal | KEPRTV (Washington)
Fever Sell Field Naming Rights
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March 12th | WTHR Eyewitness Sports
Local High School Football Stadiums Sell Naming Rights
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March 12th | Andrew Clark | The Guardian (UK)
US Retailer Faces Row Over Donation Deal
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March 11th | Robin Pogrebin | The New York Times
A $100 Million Donation to the N.Y. Public Library
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March 11th | David Pratt | The Province (Canada)
Name Game's Prattish
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March 11th | Dave Begel | OnMilwaukee.com
Courage, Vision Needed for Bradley Center Situation
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March 11th | Michael Calderone | Politico
Consumers Buy Into Drug Ads
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March 11th | Andrea Ahles | Star-Telegram (Texas)
Several Firms in Naming-Rights Talks
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March 10th | Tim Arango | The New York Times
Cable Firms Join Forces to Attract Focused Ads
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March 10th | Charles Moran | Advertising Age
Indie Act Seeks Backup Brand
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March 6th | Anne Marie Chaker | The Wall Street Journal
High Schools Add Classes Scripted By Corporations
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March 5th | Lynne Taylor | Pharma Times
DTC ads work, and not just for advertised drugs, says study
April
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April 30th | Benjamin J. Romano | The Seattle Times
Microsoft Photosynth Makes Star Turn on CSI: NY Tonight
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April 29th | Center for Science in the Public Interest
Brewers Urged to Stop Marketing Beer Shirts to Young Girls
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April 29th | Suzanne Vranica | The Wall Street Journal
New to the TV Lineup: A Flat-Panel Teaser
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April 29th | Josh Stockinger | Daily Herald (Illinois)
Skip iPod: St. Charles Students to get School Bus Music in Trade-Off
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April 28th | Emma Hall | Advertising Age
U.K. Cracks Down on Word-of-Mouth With Tough Restrictions
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April 28th | Joel Russell | Los Angeles Business Journal
A Zoo by Any Other Name?
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April 28th | Gardiner Harris | The New York Times
Group Urges Ban on Medical Giveaways
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April 24th | Jeff Gray | Globe and Mail (Canada)
What's in a Name? Possibly A Lot of Money
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April 24th | PROMO Magazine
Burger King Brands Subscription Mobile Games
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April 23rd | The Business Journal of Milwaukee
Bradley Center Drops Naming Rights Effort
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April 21st | Richard Guzmán | Los Angeles Downtown News
Cinco de Money
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April 21st | Eric Newman | AdWeek
Puma Goes Hollywood
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April 21st | Andrea Ahles | Fort Worth Star-Telegram
AT&T Stadium Deal with Cowboys Would be More Than a Name
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April 21st | Ken Molestina | ABC News
Socorro Students About to Get 'Tuned In'
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April 18th | Mike Beirne | AdWeek
Ad Groups Challenge FTC Guidelines
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April 18th | Alicia Mundy | The Wall Street Journal
Drug Makers Push Easing Off-Label Rules
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April 17th | Claude Brodesser-Akner | Advertising Age
Marketers Using Song Hooks to Snag Tweens
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April 17th | Aaron Baar | Marketing Daily
Marketers Take More Targeted Approach To Selling Rx Drugs
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April 17th | Stuart Elliot | The New York Times
NBC Puts Product Placement Online
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April 16th | Julian Lee | Sydney Morning Herald
Junk Food Ads Find Web Home
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April 16th | Andrea Ahles | Fort Worth Star Telegram
QuikTrip Buys Naming Rights to Grand Prairie Minor League Stadium
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April 16th | Gary Gibula | Chicago Tribune
Schools to Get Revenue from Bus Radio Network
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April 15th | AdWeek
"Kimmel" revives live TV commercials
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April 15th | Jeremiah McWilliams | St. Louis Post-Dispatch
A-B Finds New Venue to Hawk Michelob
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April 14th | PRNewswire
Airport Naming Rights: Industry-First Partnership
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April 14th | Lynne Taylor | PharmaTimes
As US DTC Budgets Fall, Marketers Move Away From TV
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April 14th | Natalie Zmuda | Advertising Age
Is Earth Day the New Christmas?
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April 10th | Suzanne Vranica | The Wall Street Journal
Can Dove Promote a Cause and Sell Soap?
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April 9th | Center for Science in the Public Interest
College Presidents Urge Elimination of Alcohol Advertising on NCAA Sports
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April 9th | Metroland Durham Region Media Group (Canada)
Council To Consider Junk Food Ad Ban For Kids
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April 8th | Charlotte Business Journal
Bobcats Ink Naming-Rights Deal with Time Warner
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April 8th | Food Business Review
Six Flags Announces Multi-Brand Partnership with Kraft Foods
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April 8th | AdWeek
BMW to Sponsor 'Mad Men'
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April 8th | Aaron O. Patrick | The Wall Street Journal
BNP Paribas Banks on Support For Series to Show Its Sensitivity
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April 7th | Mike Shields | MediaWeek
Microsoft Unveils Slate of Original Web Programming
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April 7th | Enid Burns | The ClickZ Network
In-Game Ad Network Taps Into Virtual Worlds
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April 7th | The Engineer Online (UK)
Digital Placement
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April 6th | Lena H. Sun | The Washington Post
Captivating an Audience
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April 6th | The Canadian Press
Waterfront Toronto Considers Selling Naming Rights to Public Parks, Spaces
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April 6th | The Independent (UK)
The Brands That Became Movie Stars
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April 4th | Stuart Elliot | The New York Times
Show and Tell Moves Into Living Rooms
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April 3rd | Brian Quinton | PROMO Magazine
Nestlé Uses Prank to Promote Branded Comedy Network
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April 3rd | Nick Carr | The Guardian
Neuromarketing Could Make Mind Reading the Ad-Man's Ultimate Tool
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April 2nd | Stuart Elliot | The New York Times
NBC to Revive a Mainstay of Early TV
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April 1st | Stephanie Clifford | The New York Times
An Online Game So Mysterious Its Famous Sponsor Is Hidden
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April 1st | Brian Morrissey | AdWeek
NBC, Fox in Pacts for Targeted Mobile Ads
May
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May 30th | Jonathan Birchall | Financial Times Deutschland
Commercials Cause Concern in the Virtual Barbie World
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May 29th | Eric Pfanner | The New York Times
Entering Virtual Worlds for Real-Life Pitches
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May 28th | Stuart Elliot | The New York Times
For Coors Light, a Night Out That Begins on MySpace
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May 28th | Matthew Futterman | The Wall Street Journal
Soccer's Sounders Get a Microsoft Kick
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May 27th | Maggie Mahar and Niko Karvounis | AlterNet
The Dangers of Consumer-Driven Medicine
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May 27th | Jennifer Hollett | Globe and Mail (Canada)
Viral Video: Cashing In or Selling Out?
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May 25th | Sarah A. Webster | Detroit Free Press
Get Set to Have Ads on Board
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May 23rd | Alana Semuels | Los Angeles Times
Advertisers In Touch with Teens' Cellphones
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May 22nd | Karl Greenberg | Marketing Daily
Vespa Mixes It Up With 'Get Smart,' Subway For Promo
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May 21st | Steve Miller | BrandWeek
Congressmen Go After 'Deceptive' Pharma Ads
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May 21st | Michelle Park | Reading Eagle
Hamburg Offering Naming Rights
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May 21st | Patricia Odell | PROMO Magazine
Coke, Pepsi Vow to Eliminate Worldwide Marketing to Kids Under 12
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May 21st | Press Release: AUT University | Scoop
Advertainment: More than Sex and the City Cosmos
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May 21st | Karlene Lukovitz | Marketing Daily
Klondike Mixes Placement, Ad Spots to Promote Contest
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May 19th | Brian Stelter | The New York Times
ABC Bets ‘Motherhood’ Can Make a Leap from the Computer Screen
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May 14th | Wes Johnson | News-Leader (Missouri)
Mediacom Makes Bid for Ice Park Naming Rights
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May 13th | Eric Newman | AdWeek
New Balance Teams With 'Sesame Street'
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May 13th | FDA News
GAO Criticizes FDA Regulatory Letters on Violative DTC Ads
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May 12th | Press Release
NBC and GM Form Cross-Platform Marketing and Programming Partnership
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May 12th | Dave Breitenstein | The News-Press
FGCU Plays Name Game: Campus Structures Titled After Donors
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May 11th | Editorial | Orlando Sentinel
Our Position: It's Time Seminole's School Board Pulled the Plug on Bus Radio and its Ads
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May 10th | Daniel Gross | Slate
Coming Soon, the Samsung Washington Monument!
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May 9th | Richard Tedesco | PROMO Magazine
Arizona Blue Cross Courts Hispanics with Webisodes
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May 9th | Richard Tedesco | PROMO Magazine
Volkswagen Strikes MLS Sponsorship Deals
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May 9th | Bloomberg News | The Boston Globe
AMA Calls for Limits on Drug Ads
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May 8th | Alicia Mundy | The Wall Street Journal
New Rules on Drug Ads Sought
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May 8th | Andrew Hampp | Advertising Age
Gwyneth to Star in Show Backed by ... Chipotle?
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May 8th | Dave Weber | Orlando Sentinel
Show Could be Over for Bus Radio on Seminole County School Buses
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May 8th | Bill Carter | The New York Times
MTV Plans to Increase Its Blending of Ads and Shows
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May 8th | Jared A. Favole | Dow Jones Newswires
Pharmaceutical Companies Defend Drug Ads Before Congress
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May 8th | Clement James | vnunet.com (UK)
Kids' Websites 'Exploiting' Youngsters
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May 8th | Jim Metrock
Letter to SADD Regarding BusRadio
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May 7th | Enrique Rivero | UCLA
Does Drug Product Placement on TV Require New Regulations?
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May 5th | Laurel Wentz | Advertising Age
Sprint, Nissan Make Big Branded-Entertainment Plays With Soccer Shows
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May 4th | Rick Orlov | Los Angeles Daily News
What's Ballpark Figure for Name on Police Building?
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May 3rd | Jovita Juárez and Bernardo Rosa-Lugo Jr. | The Sacramento Bee
Brewers Target Latino Kids in Bid to Gain Market
June
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June 30th | Della de Lafuente | AdWeek
Tecate Takes Bilingual Approach
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June 29th | Della de Lafuente | BrandWeek
Ford Flex Finds Novela Way To Reach Latino Consumers
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June 27th | Richard Mullins | The Tampa Tribune
Attention, Shoppers: Soon Nielsen May Be Rating You
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June 27th | Cecilia Kang | The Washington Post
Product Placement On TV Targeted
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June 27th | Ayala Ben-Yehuda | Reuters
State Farm Brings Advertainment to Latinos
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June 26th | Jeff Cronin and Stacey Greene | Center for Science in the Public Interest
Anheuser-Busch to Stop Caffeinating Alcoholic Beverages
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June 26th | Amol Sharma | The Wall Street Journal
Phone Giants Roll Out 'Three Screen' Strategy
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June 25th | Beth Snyder Bulik | Advertising Age
Survey Reveals Moms Wary of Ads Aimed at Kids
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June 24th | Matthew Futterman | The Wall Street Journal
Landmark's Name Is up for Sale
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June 24th | Jeremy Mullman | Advertising Age
Study Says Youth Are Swimming in Alcohol Ads
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June 22nd | Claude Brodesser-Akner | Advertising Age
Nestlé Joins Gaming World to Sell Water
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June 21st | Aaron Nelsen | The Brownsville Herald
Careful Word Play Targets Hispanics
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June 19th | Karl Greenberg | Marketing Daily
Chase Pitches Hispanic Consumers With New Campaign
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June 18th | Mike Musgrove | The Washington Post
MySpace De-Clutters, Clearing Room for Big Ads
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June 18th | Mike Beirne | BrandWeek
Corona Extra Ads Launched Exclusively for Latinos
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June 16th | Ira Teinowitz | Advertising Age
Drug Companies Agree to Tighter Rules
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June 16th | Ravi Somaiya | The Guardian (UK)
'Chloe, it's Jack. Who does our phones?'
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June 14th | Ken Bensinger | Los Angeles Times
Carmakers are Kings of Product Placement Deals
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June 13th | The Arizona Republic
Naming Rights to Facilities at ASU's Downtown Journalism School Available
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June 13th | Daisy Whitney | TVWeek
Southern Comfort to Create Branded Series on MyDamnChannel
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June 12th | PRNewswire
Doritos Makes History With World's First Extra Terrestrial Advert
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June 12th | Stuart Elliot | The New York Times
Up Next, a Show From Our Sponsor
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June 11th | Saul Hansell | The New York Times
PBS Goes Commercial on Hulu
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June 11th | Steve Clarke | Variety
U.K. Shuts Out Product Placement
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June 11th | Richard Tedesco | PROMO Magazine
Alltel, State Farm, Sonic in Triple Play for TBS Integrations
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June 10th | Pam Zubeck | The Gazette (Colorado)
City Explores Ad Revenue
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June 10th | Darren Bernhardt | The StarPhoenix (Canada)
Schools Consider Deal With Coke
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June 9th | Abbey Klaassen | Advertising Age
YouTube: You Created the Content, Now Sell the Ads
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June 9th | Daniela Altimari | Hartford Courant
Beyond The Bake Sale: School Fundraisers Raising Their Sights
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June 7th | PRNewswire
McDonald's Teams Up With Mexican National Soccer Team for 2008 U.S. Tour
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June 6th | Ira Teinowitz and Michael Bush | Advertising Age
Congress Reconsiders Curbs on DTC Ads
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June 6th | Richard Tedesco | PROMO Magazine
NHL Renewal to Build Bud Light’s Sponsorship Role
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June 6th | Eric Pfanner | The New York Times
A Live Promotion, at 14,000 Feet
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June 5th | Carolyn Y. Johnson | The Boston Globe
Comcast in, Tweeter out in Mansfield
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June 4th | Nick Wingfield | The Wall Street Journal
Sony's PS3 to Get In-Game Ads
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June 2nd | Meg Carter | The Independent
Are Ads on Children's Social Networking Sites Harmless Child's Play or Virtual Insanity?
July
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July 31st | Andrew Hampp | Advertising Age
Unilever's Degree Nabs Starring Role on Sci Fi Channel
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July 31st | Russell Contreras | The Boston Globe
Schools Seek Ads for Sports
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July 30th | MarketWatch
1-in-5 Marketers Say They Have Bought Ad Space in Return for a News Story
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July 30th | John Vomhof Jr. | Minneapolis / St. Paul Business Journal
Midway Naming Rights Deal Puts Saints in ‘Skinny Water Stadium,’ for a Week
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July 30th | QSR Magazine
BK Markets to Young Hispanics
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July 30th | PRNewswire
Nielsen Tracks TV Ratings in Chinese Subway for the First Time
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July 30th | Emma Hall | Advertising Age
Mother Says to Eat Your Soup (and Hum a Tune too)
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July 29th | Amy Johannes | PROMO Magazine
JCPenney Creates Online Game for College Girls
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July 29th | Kevin Freking | The Associated Press
FTC: Kids Target of $1.6 Billion in Food Ads
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July 28th | Ethan Smith and Julie Jargon | The Wall Street Journal
Chew on This: Hit Song Is a Gum Jingle
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July 28th | Richard Tedesco | PROMO Magazine
Carvel, Kraft Join Youth Soccer Tour
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July 28th | Megan McIlroy | Advertising Age
Brands Are the Stars in New Slew of Online Instructional Videos
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July 25th | Ellen Nakashima | The Washington Post
Internet Firm Says It Targeted Ads To Customers' Web-Surfing Habits
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July 24th | Amy Johannes | PROMO Magazine
Kmart Gets Kids to Create Ads
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July 24th | Olga Kharif | BusinessWeek
Now ISPs Want to Serve You Ads, Too
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July 24th | Emma Hall | Advertising Age
What's That Smell in the Movie Theater? It's an Ad
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July 24th | Andrea K. Walker | The Baltimore Sun
Under Armour in Public Eye
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July 23rd | Richard Tedesco | PROMO Magazine
USA Revs Up Product Integrations for Top Performers
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July 23rd | Paul Bond | The Hollywood Reporter
TiVo, Amazon Team Up
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July 22nd | Stephanie Clifford | The New York Times
A Product’s Place Is on the Set
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July 22nd | Alana Semuels | Los Angeles Times
Some Find Corporate Sponsorship of Walk of Fame Hard to Swallow
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July 21st | Alana Semuels | Los Angeles Times
Research Firm Nielsen Tallying Product Placement Ads
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July 20th | Richard Sandomir | The New York Times
Citigroup Puts Its Money Where Its Name Will Be
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July 18th | Jim Puzzanghera | Los Angeles Times
House Panelists Seek Opt-In Rule for Web Tracking
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July 17th | Brian Morrissey | AdWeek
Meebo Brings Ads to IM Conversations
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July 17th | Beth Snyder Bulik | Advertising Age
'Wall-E' Gives Glimpse of Product Placement's Future
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July 15th | PROMO Magazine
Tang Gets Kicks with Soccer Tie-in for Latino Kids
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July 15th | Michael Bush | Advertising Age
Airlines Stamping Ads Onto Boarding Passes
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July 15th | PRNewswire-FirstCall
Sears 'Arrives' on the Social Networking Scene
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July 15th | PRNewswire-HISPANIC PR WIRE
M&M'S Brand Launches Major Hispanic Marketing Campaign
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July 14th | Steve McClellan | AdWeek
AmEx, 'Project Runway' Forge Integrated Pact
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July 13th | Susan Linn | The Charleston Gazette
Does America Need Strong Laws to Fight Obesity? Yes
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July 12th | Lauren A.E. Schuker | The Wall Street Journal
DVDs Will Include Antismoking Announcements
-
July 11th | Della de Lafuente | AdWeek
Hispanic Ad Spend Up 3% in '07
-
July 10th | Jim Edwards | BrandWeek
Pharma Group Issues Guidelines
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July 10th | Emma Hall | Advertising Age
Sponsors Provoke More Emotional Response in Fans
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July 9th | Andrew Hampp | Advertising Age
Geico Integrated Into Wii Games
-
July 9th | John Gaudiosi | Advertising Age
Atari Creator Says Games Fertile Ground for Marketers
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July 8th | Andrew Hampp | Advertising Age
Sour Patch Kids Turn to MTV Networks to Try Out I-TV
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July 8th | WebWire
MasterCard Launches New U.S. Hispanic Marketing Campaign
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July 7th | Robert Levine | The New York Times
It’s American Brandstand: Marketers Underwrite Performers
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July 7th | Laurel Wentz | Advertising Age
Telemundo Teams With GMC for Made-for-Web Soccer Reality Series
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July 7th | Natalie Zmuda | Advertising Age
Pink Label: Victoria's Sales Secret
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July 4th | Jim Kirk | The Chicago Tribune
New Deal Keeps Budweiser Name Before Eyes of Wrigley Visitors
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July 2nd | Matt Kapko | washingtonpost.com
Sprint's YouTube Payola: Use Instinct In Your Videos, And We'll Pay You
August
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August 29th | Alicia Mundy | The Wall Street Journal
Making a Name for Drugs Without Using Their Names
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August 29th | Shahnaz Mahmud | AdWeek
Fox Soccer Crafts Show for Bass Ale
-
August 28th | Jennifer Saranow | The Associated Press
Retailers Give it the Old College Try
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August 28th | Eric J. Lyman | The Hollywood Reporter
Italy OKs TV product placement
-
August 28th | Richard Sandomir | The New York Times
As Jets Sell Seat Licenses, a Fan Looks for a Sponsor
-
August 28th | The Age (Australia)
New Push for Junk Food Ad Bans
-
August 28th | Kelly Burke | The Age (Australia)
Junk Food Ads to Stay: Regulator
-
August 27th | Emily Bryson York | Advertising Age
Does Marketing Contribute to Obesity in African-Americans?
-
August 27th | Brian Morrissey | AdWeek
TV's Future Looks Like Web's Present
-
August 27th | PPN Staff | Product Placement News
Samsung Product Placement
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August 25th | Abbey Klaassen | Advertising Age
Facebook Proposes 'Engagement Ads,' Educates Marketers
-
August 23rd | Evin Demirel | Arkansas Democrat Gazette
Naming Bridge at LR Said to be Worth $750,000
-
August 22nd | Medical News Today
Tobacco Industry's Marketing Linked To Youth Smoking
-
August 22nd | Darren Davidson | Brand Republic
Michael Phelps Criticised for Frosted Flakes Sponsorship Deal
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August 22nd | Dan Macsai | BusinessWeek
Marketing to Millennials
-
August 21st | Emily Steel | The Wall Street Journal
The Ad Changes With the Shopper in Front of It
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August 20th | Brent Kendall | The Wall Street Journal
FTC Limits Prerecorded Calls
-
August 20th | Ross Kenneth Urken | The Wall Street Journal
FTC Commissioner Tackles Ads for Kids
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August 20th | Richa Schapiro | New York Daily News
Breakfast of a champion? Frosted Flakes! Phelps signs with cereal
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August 19th | Geoffrey A. Fowler and Betsy McKay | The Wall Street Journal
Coke Pins China Hopes On Blitz in Beijing
-
August 19th | Grant Robertson | The Globe and Mail (Canada)
McDonald's Scores Gold with Plugs by Athletes
-
August 19th | Cheryl Lu-Lien Tan | The Wall Street Journal
Retailers 'Sell' to Young Virtually
-
August 18th | Shahnaz Mahmud | AdWeek
Axe Sponsors, Co-Stars in Web TV Series
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August 18th | Evelyn Lee | NJ Biz
M&M’s Get Sweet on Hispanics
-
August 17th | Laura Petrecca and Bruce Horovitz | USA Today
Papa John's Pie in the Sky
-
August 15th | Geoffrey A. Fowler | The Wall Street Journal
Seeking Post-Game Sponsors
-
August 15th | Kaleem Aftab | The Independent
How Marketing is Taking Over the Film Industry
-
August 14th | Stuart Elliot | The New York Times
You Are Here (and Probably Seeing an Ad)
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August 14th | Sarah A. Webster | Detroit Free Press
Ford's Ka Coming to a Theater Near You
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August 12th | Jerry Hirsch | Los Angeles Times
Taking Shots at ShotPaks
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August 12th | Catherine Holahan | BusinessWeek
Crying Foul over Online Junk Food Marketing
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August 12th | Stuart Elliot | The New York Times
A Film on the Trucking Life Also Promotes a Big Rig
-
August 12th | Broadcasting & Cable
The Battle for the Lower Third
-
August 7th | Andrew Hampp | Advertising Age
Dell Sponsors A&E Reality Series
-
August 7th | Claude Brodesser-Akner | Advertising Age
On Ad-Less 'L Word,' Brands Become Part of the Plot
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August 7th | Ira Teinowitz | Advertising Age
NCAA Says It Won't Tighten Rules on Beer Ads
-
August 7th | Dawn C. Chmielewski | Los Angeles Times
Disney to Target Boys with Rebranded Cable Channel
-
August 6th | Miguel Helft | The New York Times
Google’s New Tool Is Meant for Marketers
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August 6th | Della de Lafuente | AdWeek
Nestle Pitches Pure Life to Latinos
-
August 5th | Shahnaz Mahmud | AdWeek
SinglePoint Serves Ads to Mobile Phones
-
August 5th | Ira Teinowitz | Advertising Age
NCAA Coaches Urge Ban on Beer Ads
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August 1st | Stephanie Clifford | The New York Times
Summer Silliness Brings a Pizza Field and a Giant Oreo
September
-
September 29th | Michael C. Lewis | The Salt Lake Tribune
Rio Tinto Gets Naming Rights to New Real Soccer Stadium
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September 29th | Mark Hughes | The Independent
The Name's Sky, Ocean Sky: How Big Business Bought Up the New Bond Film
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September 26th | Max Colchester | The Wall Street Journal
French Protesters Wage War on Billboards
-
September 25th | Maria Russo | Los Angeles Times
Cheap import for CBS: Illeana Douglas' Ikea show
-
September 25th | Natalie Zmuda | Advertising Age
Cotton Makes Its Way Into Reality-TV World
-
September 25th | Stuart Elliot | The New York Times
Today’s Lesson: Selling Teenagers on Benefits of Milk
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September 24th | Anna Carugati | Worldscreen.com
FCC Dissatisfied with Media’s Reluctance to Fight Childhood Obesity
-
September 24th | Casey Newton | The Arizona Republic
Phoenix: Naming Rights to Buildings Among Revenue Ideas
-
September 23rd | Emily Fredrix | The Washington Post
Panel Hears Thoughts on Food Marketing to Kids
-
September 23rd | Just-Food.com
US: General Mills Courts Hispanics with Marketing Push
-
September 22nd | Press Release | Arizona State University
School Children Thrown Overboard into Commercial Sea
-
September 19th | Eliot Van Buskirk | Wired
Products Placed: How Companies Pay Artists to Include Brands in Lyrics
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September 19th | Michael O'Riordan | theheart.org
Physicians Discuss Concerns About Device DTC Advertising with US Lawmakers
-
September 18th | Andrew Hampp | Advertising Age
State Farm Ventures Into Reality TV
-
September 18th | Andrew Salomon | Inside Branded Entertainment
Product Integration: A Tangled Issue
-
September 17th | Jeremy Mullman | Advertising Age
Attorneys General Set Out to Stop Sparks Product Launch
-
September 17th | Jacob Goldstein | WSJ Health Blog
Congress Scrutinizes Consumer Ads for Medical Devices
-
September 17th | PRNewswire
Big Alcohol Can't Police Itself
-
September 17th | Della de Lafuente | AdWeek
Kimberly-Clark Reaches Out to Moms
-
September 16th | Wayne Friedman | MediaDailyNews
Nielsen: Networks Hit By Big Product Placement Drops
-
September 15th | Associated Press | The Wall Street Journal
Target Wins Naming Rights To New Twins Stadium
-
September 15th | Richard Tedesco | PROMO Magazine
TNT Launches Latest Micro-Series with Acura
-
September 15th | Emily Bryson York | Advertising Age
Strapped for Cash, Schools Eye Bus Ads
-
September 15th | Jemima Kiss | The Guardian (UK)
LinkedIn launches advertising network
-
September 15th | Mike Beirne | AdWeek
Study: Gamers Respond to Ads
-
September 15th | Jim Edwards | AdWeek
FDA Cracks Down on Viagra Online Push
-
September 12th | Della de Lafuente | BrandWeek
NYC's Hispanic Heritage Event is a Fiesta for Marketers
-
September 12th | Stephanie Kang and Suzanne Vranica | The Wall Street Journal
NBC Manages to Rack Up Strong Sales on Super Bowl
-
September 11th | Andrew Hampp | Advertising Age
Glamour Rolls Out Web-Video Platform With Key Advertisers
-
September 11th | Emily Bryson York | Advertising Age
Taco Bell Enjoys Its Gig as Indie-Rock Promoter
-
September 10th | Robert Kittle | News Channel 7 (South Carolina)
SC Board of Education Bans School Bus Ads
-
September 10th | Stuart Elliot | The New York Times
Like ‘The Real World,’ With More Computers
-
September 9th | Emma Hall | Advertising Age
Coke Zero Gets Double-O Status for James Bond Tie-in
-
September 8th | Abbey Klaassen | Advertising Age
Consumers Become Kindle Ambassadors
-
September 8th | Beth Snyder Bulik | Advertising Age
VTech Targets Tots With a Wee Wii
-
September 8th | PPN Staff | Product Placement News
Burger King Branded Entertainment
-
September 8th | Jeremy Mullman and Ira Teinowitz | Advertising Age
CSPI Now Has MillerCoors in Its Sights
-
September 4th | Robert Wilonsky | Dallas Observer
Park Board Approves Selling Naming Rights to Cotton Bowl
-
September 3rd | Emma Hall | Advertising Age
Electronic Billboards to Appear in Venice's St. Mark's Square
-
September 2nd | Business Wire
AmeriHealth NJ Secures Naming Rights to New Jersey Devils’ Practice Facility
-
September 2nd | Jon Kamp | The Wall Street Journal
Pfizer Drops Celebrity Pitch in New Lipitor Spots
-
September 1st | Stuart Elliot | The New York Times
The New Breakfast of Champions?
October
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October 30th | Stephanie Clifford | The New York Times
Hanging Out at a Mall for the Holidays
-
October 29th | Brian Quinton | PROMO Magazine
Happy World
-
October 24th | John Eggerton | Broadcasting & Cable
SAG Slams ‘Stealth’ Ads
-
October 24th | AFP
Australian Food Companies Agree Not to Push Junk on Kids
-
October 23rd | Mark Walsh | MediaPost
Google: This Is Your Brain On Advertising
-
October 23rd | David Kesmodel | The Wall Street Journal
Personalized Store Ads Take Off
-
October 22nd | Kris Hudson | The Wall Street Journal
This Space for Rent -- to Advertisers, if Not Retail Tenants
-
October 22nd | MarketWatch
Saturn Teams Up With CBS Interactive to Create New Original Web Series 'Novel Adventures'
-
October 21st | Richard Tedesco | PROMO Magazine
ING NYC Marathon Sponsor Field Grows, Adds Contests
-
October 20th | Jack Neff | Advertising Age
Soon, Your Mayonnaise Label May Have Sight, Sound, Video
-
October 20th | Curtis Eichelberger | Bloomberg News
Rutgers Wants $2 Million a Year for Naming Rights of Stadium
-
October 19th | Theresa Howard | USA Today
Brands Cozy Up to Sixth Bond
-
October 17th | Eric Zeman | InformationWeek
Nokia's Touch Phone Makes Appearance In Britney Spears Video
-
October 14th | Roger Vincent | Los Angeles Times
Naming Rights Could Turn Dodger Diamond Into Gold
-
October 14th | Stephanie Kang | The Wall Street Journal
Ad Firm Tracks Consumers Across Media
-
October 14th | Alana Semuels | Los Angeles Times
Ad Agency Turns Plugs into Programs
-
October 13th | Alana Semuels, | Los Angeles Times
Honda Finds a Groovy New Way to Pitch Products: The Musical Road
-
October 13th | Rachel Metz | Minneapolis Star-Tribune
In Bid for Small-Business Ads, MySpace Launches Self-Service Advertising Platform
-
October 13th | Abbey Klaassen | Advertising Age
Will Video Search Ads Be YouTube's Money Mint?
-
October 12th | Julie Hinds | Detroit Free Press
'Enemy' Could Be GM's Best Friend
-
October 11th | Associated Press | CNN Money
Automakers Push Key Vehicles Through Fall TV Shows
-
October 10th | Brian Stelter | The New York Times
YouTube to Offer TV Shows With Ads Strewn Through
-
October 9th | Andrew Hampp | Advertising Age
NBC Aligning Brands With A-list Talent -- Online
-
October 8th | STEPHANIE CLIFFORD | The New York Times
Spreading the Word (and the Lotion) in Small-Town Alaska
-
October 8th | Mike Shields | AdWeek
YouTube Tests 'Click-to-Buy' Ads
-
October 8th | Mike Shields | AdWeek
Google Intros AdSense for Games
-
October 7th | Richard Tedesco | PROMO Magazine
Alltel Targets Latinos with Dia de Los Muertos Concert
-
October 7th | Anick Jesdanun | Associate Press
Ads to the Rescue as Distraction from Root Canals
-
October 6th | Stuart Elliot | The New York Times
When Doctors, and Even Santa, Endorsed Tobacco
-
October 6th | Abbey Klaassen | Advertising Age
Sims Venture Into Outside World Full of Advertising
-
October 6th | Kevin Freking | The Mercury
Children's Ads Provide Junk Food for Thought
-
October 5th | Emily Nussbaum | New York Magazine
What Tina Fey Would Do for a SoyJoy
-
October 4th | Hiawatha Bray | The Boston Globe
EMC Hopes Product Placement Will Be Just the Ticket
-
October 3rd | Peter Pae | Los Angeles Times
Airlines Serve Ads to a Captive Audience
-
October 1st | Angela Bettis | Channel 3000 (WI)
Sun Prairie To Consider Selling Naming Rights To School Facilities
-
October 1st | Ben Bailey | The Scotsman
Food Firms Under Fire Over 'Unhealthy' Cartoon Adverts
November
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November 28th | Jemimah Noonoo | Houston Chronicle
Anti-Energy Drink Fuels Concerns Over Marketing
-
November 24th | Jack Neff | Advertising Age
Wal-Mart Aggressively Courts Mommy Bloggers
-
November 24th | John Eggerton | Broadcasting & Cable
CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime
-
November 22nd | Linda Lou | San Diego Union-Tribune
Funds Sliced, Teacher Sells Ads on Tests
-
November 21st | Hispanic Business
KFC Teams Up With NFL
-
November 21st | PPN Staff | Product Placement News
NBA Product Placement for T-Mobile
-
November 21st | Betsy McKay | The Wall Street Journal
Pepsi Plans Big Mexican Investment
-
November 20th | Michael S. Rosenwald | Washington Post
McDonald's Courts Moms As Fast-Food Emissaries
-
November 20th | Mike Stobbe | The Washington Times
Study: Banning Fast-Food TV Ads Could Dent Obesity
-
November 19th | Stuart Elliott | The New York Times
An Ad Network in Times Square
-
November 19th | Wayne Friedman | MediaDailyNews
Comcast Nets Push Digital Product Placements
-
November 18th | Stephanie Clifford | The New York Times
A Drink Backed by a Sports Hero (Wielding a Mean Game Controller)
-
November 17th | Ann Zimmerman and Miguel Bustillo | The Wall Street Journal
Home Depot's New Web Site Opens Door To Hispanics
-
November 17th | BusinessWeek
TiVo, Domino's to let Subscribers Order Through TV
-
November 17th | Ben Fenton | Financial Times UK
ITV Presses for Product Placement
-
November 13th | Claude Brodesser-Akner | Advertising Age
Six Flags Rolls Out Viral Game to Hype Superman Ride
-
November 13th | Jessica Guynn | Los Angeles Times
YouTube Plans to Sell Search-Based Ads a la Google
-
November 13th | Andrew Jack | Financial Times
Lilly Promos Run Afoul of U.K. Watchdog
-
November 11th | Jessica E. Vascellaro | The Wall Street Journal
Facebook Tries to Woo Marketers
-
November 10th | T.L. Stanley | AdWeek
BK Push Takes 'Simpsons' Far From Springfield
-
November 10th | Emily Bryson York | Advertising Age
Ordering Pizza Hut From Your Facebook Page? It's on the Way
-
November 6th | Andrew Hampp | Advertising Age
Animal Planet Branches Out With New Series, Ad Deals
-
November 5th | Rebecca Cathcart | The New York Times
Billboards Brighten Los Angeles Night, to the Anger of Many
-
November 4th | Eric Pfanner | The New York Times
Like a Billboard, but, Oh, So Sleek
-
November 3rd | Gloria Goodale | The Christian Science Monitor
Advertisers Up the Ante as Products Become TV Plots
December
-
December 22nd | Natalie Zmuda | Advertising Age
Marketers Can Get on the Menu at JetBlue's Terminal Five
-
December 21st | Helen Gao | San Diego Union-Tribune
Cities Look to Partners for Help
-
December 21st | Theresa Howard | USA Today
Microsoft Wants You to Throw a Party for its Xbox
-
December 18th | Andrew Hampp | Advertising Age
In Store on TBS Sitcom: Hellmann's Mayo, Vaseline
-
December 18th | Jeremy Mullman | Advertising Age
MillerCoors Gives in to AGs, Takes Stimulants Out of Sparks
-
December 18th | Jeremy Mullman | Advertising Age
How 'Marley' Won Over Purina for Partnership
-
December 17th | Richard Tedesco | PROMO Magazine
3D Levi’s Taxi Ads
-
December 15th | Derek Harper | PressofAtlanticCity.com
Legislation Would Turn New Jersey School Buses into Billboards
-
December 15th | Laurie Sullivan | Online Media Daily
Mead's Branded Video Game Attracts 10 Million Players
-
December 15th | Pittsburgh Business Times
CONSOL Energy Buys Naming Rights to New Penguins Arena
-
December 14th | Sam Kelton | Sunday Mail (Australia)
Smokes Alarm as Fashion Outlets Targeted
-
December 12th | David Debolt | The Chronicle of Higher Education
When Ads Enter the Classroom, It's a Deal With El Diablo
-
December 12th | Daniel de Vise | The Washington Post
Montgomery Schools Cancel Service
-
December 12th | Gary Thorne | USA Today
Corporate Sponsorship Creates Slippery Slope for Colleges
-
December 11th | Jeanne Whalen | The Wall Street Journal
Europe Moves to Loosen Ban Against Drug Ads
-
December 11th | Andrew Hampp | Advertising Age
Mountain Dew Sets Its Sights on Video-Game Market
-
December 10th | Stephanie Clifford | The New York Times
Stadium Sponsorship Grows to New Levels
-
December 10th | Andrew Hampp | Advertising Age
Diet Coke Launches 'Style Series' in Unusual Places
-
December 10th | Michael McCarthy and Jodi Upton | USA Today
Economic Woes May Force Colleges to Go Corporate
-
December 10th | Susan Heavey | Reuters
Drugmakers to Note Actors, Make Other Ad Changes
-
December 9th | NewsInferno.com
Influential Democrat Calls for Ban of Certain New Drug Ads
-
December 8th | Brandweek Staff | AdWeek
Herd on the Street: Tales of Guerrilla Marketing
-
December 8th | Dave Hayes | Kansas City Star
Sprint, Garmin have role in Fox's '24'
-
December 8th | Kimberly Maul | PRWeek
Companies Eye Hispanic Market with Holiday-Season Campaigns
-
December 5th | Patricia Odell | PROMO Magazine
Sharp Creates Towering Holiday Tree in Grand Central with TVs
-
December 5th | MarketWatch
Macy's Legacy of Holiday Magic Continues with Premiere of New Animated Special
-
December 3rd | Matt Johnston | Herald Sun
Coca-Cola, McDonald's and Nestle 'Obtaining Children's Personal Details'
-
December 3rd | Matthew Perrone (AP) | Los Angeles Times
Consumer Group Accuses Medical Device Makers of Misusing Online Video Promotions
-
December 1st | Marissa Miley | Advertising Age
Jameson 'Speaks' Out to Public
-
December 1st | Stuart Elliott | The New York Times
Hot Food, and Air, at Bus Stops
-
December 1st | TV Technology
No Ads or All an Ad?
-
December 1st | CBS2 Chicago
CTA May Sell Naming Rights For 'L' Stops