2008
May
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May 13th | Eric Newman | AdWeek
New Balance Teams With 'Sesame Street'
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May 13th | FDA News
GAO Criticizes FDA Regulatory Letters on Violative DTC Ads
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May 12th | Press Release
NBC and GM Form Cross-Platform Marketing and Programming Partnership
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May 12th | Dave Breitenstein | The News-Press
FGCU Plays Name Game: Campus Structures Titled After Donors
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May 11th | Editorial | Orlando Sentinel
Our Position: It's Time Seminole's School Board Pulled the Plug on Bus Radio and its Ads
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May 10th | Daniel Gross | Slate
Coming Soon, the Samsung Washington Monument!
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May 9th | Richard Tedesco | PROMO Magazine
Arizona Blue Cross Courts Hispanics with Webisodes
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May 9th | Richard Tedesco | PROMO Magazine
Volkswagen Strikes MLS Sponsorship Deals
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May 9th | Bloomberg News | The Boston Globe
AMA Calls for Limits on Drug Ads
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May 8th | Alicia Mundy | The Wall Street Journal
New Rules on Drug Ads Sought
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May 8th | Andrew Hampp | Advertising Age
Gwyneth to Star in Show Backed by ... Chipotle?
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May 8th | Dave Weber | Orlando Sentinel
Show Could be Over for Bus Radio on Seminole County School Buses
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May 8th | Bill Carter | The New York Times
MTV Plans to Increase Its Blending of Ads and Shows
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May 8th | Jared A. Favole | Dow Jones Newswires
Pharmaceutical Companies Defend Drug Ads Before Congress
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May 8th | Clement James | vnunet.com (UK)
Kids' Websites 'Exploiting' Youngsters
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May 8th | Jim Metrock
Letter to SADD Regarding BusRadio
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May 7th | Enrique Rivero | UCLA
Does Drug Product Placement on TV Require New Regulations?
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May 5th | Laurel Wentz | Advertising Age
Sprint, Nissan Make Big Branded-Entertainment Plays With Soccer Shows
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May 4th | Rick Orlov | Los Angeles Daily News
What's Ballpark Figure for Name on Police Building?
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May 3rd | Jovita Juárez and Bernardo Rosa-Lugo Jr. | The Sacramento Bee
Brewers Target Latino Kids in Bid to Gain Market
April
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April 30th | Benjamin J. Romano | The Seattle Times
Microsoft Photosynth Makes Star Turn on CSI: NY Tonight
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April 29th | Center for Science in the Public Interest
Brewers Urged to Stop Marketing Beer Shirts to Young Girls
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April 29th | Suzanne Vranica | The Wall Street Journal
New to the TV Lineup: A Flat-Panel Teaser
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April 29th | Josh Stockinger | Daily Herald (Illinois)
Skip iPod: St. Charles Students to get School Bus Music in Trade-Off
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April 28th | Emma Hall | Advertising Age
U.K. Cracks Down on Word-of-Mouth With Tough Restrictions
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April 28th | Joel Russell | Los Angeles Business Journal
A Zoo by Any Other Name?
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April 28th | Gardiner Harris | The New York Times
Group Urges Ban on Medical Giveaways
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April 24th | Jeff Gray | Globe and Mail (Canada)
What's in a Name? Possibly A Lot of Money
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April 24th | PROMO Magazine
Burger King Brands Subscription Mobile Games
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April 23rd | The Business Journal of Milwaukee
Bradley Center Drops Naming Rights Effort
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April 21st | Richard Guzmán | Los Angeles Downtown News
Cinco de Money
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April 21st | Eric Newman | AdWeek
Puma Goes Hollywood
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April 21st | Andrea Ahles | Fort Worth Star-Telegram
AT&T Stadium Deal with Cowboys Would be More Than a Name
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April 21st | Ken Molestina | ABC News
Socorro Students About to Get 'Tuned In'
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April 18th | Mike Beirne | AdWeek
Ad Groups Challenge FTC Guidelines
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April 18th | Alicia Mundy | The Wall Street Journal
Drug Makers Push Easing Off-Label Rules
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April 17th | Claude Brodesser-Akner | Advertising Age
Marketers Using Song Hooks to Snag Tweens
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April 17th | Aaron Baar | Marketing Daily
Marketers Take More Targeted Approach To Selling Rx Drugs
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April 17th | Stuart Elliot | The New York Times
NBC Puts Product Placement Online
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April 16th | Julian Lee | Sydney Morning Herald
Junk Food Ads Find Web Home
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April 16th | Andrea Ahles | Fort Worth Star Telegram
QuikTrip Buys Naming Rights to Grand Prairie Minor League Stadium
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April 16th | Gary Gibula | Chicago Tribune
Schools to Get Revenue from Bus Radio Network
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April 15th | AdWeek
"Kimmel" revives live TV commercials
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April 15th | Jeremiah McWilliams | St. Louis Post-Dispatch
A-B Finds New Venue to Hawk Michelob
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April 14th | PRNewswire
Airport Naming Rights: Industry-First Partnership
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April 14th | Lynne Taylor | PharmaTimes
As US DTC Budgets Fall, Marketers Move Away From TV
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April 14th | Natalie Zmuda | Advertising Age
Is Earth Day the New Christmas?
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April 10th | Suzanne Vranica | The Wall Street Journal
Can Dove Promote a Cause and Sell Soap?
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April 9th | Center for Science in the Public Interest
College Presidents Urge Elimination of Alcohol Advertising on NCAA Sports
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April 9th | Metroland Durham Region Media Group (Canada)
Council To Consider Junk Food Ad Ban For Kids
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April 8th | Charlotte Business Journal
Bobcats Ink Naming-Rights Deal with Time Warner
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April 8th | Food Business Review
Six Flags Announces Multi-Brand Partnership with Kraft Foods
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April 8th | AdWeek
BMW to Sponsor 'Mad Men'
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April 8th | Aaron O. Patrick | The Wall Street Journal
BNP Paribas Banks on Support For Series to Show Its Sensitivity
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April 7th | Mike Shields | MediaWeek
Microsoft Unveils Slate of Original Web Programming
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April 7th | Enid Burns | The ClickZ Network
In-Game Ad Network Taps Into Virtual Worlds
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April 7th | The Engineer Online (UK)
Digital Placement
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April 6th | Lena H. Sun | The Washington Post
Captivating an Audience
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April 6th | The Canadian Press
Waterfront Toronto Considers Selling Naming Rights to Public Parks, Spaces
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April 6th | The Independent (UK)
The Brands That Became Movie Stars
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April 4th | Stuart Elliot | The New York Times
Show and Tell Moves Into Living Rooms
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April 3rd | Brian Quinton | PROMO Magazine
Nestlé Uses Prank to Promote Branded Comedy Network
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April 3rd | Nick Carr | The Guardian
Neuromarketing Could Make Mind Reading the Ad-Man's Ultimate Tool
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April 2nd | Stuart Elliot | The New York Times
NBC to Revive a Mainstay of Early TV
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April 1st | Stephanie Clifford | The New York Times
An Online Game So Mysterious Its Famous Sponsor Is Hidden
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April 1st | Brian Morrissey | AdWeek
NBC, Fox in Pacts for Targeted Mobile Ads
March
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March 31st | PRNewswire
U.S. Advertising Spending Rose 0.6% in 2007, Nielsen Reports
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March 31st | Stuart Elliot | The New York Times
Is the Ad a Success? The Brain Waves Tell All
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March 31st | Katherine Wegert | Dow Jones Newswires
Coors Signs New 10-Year Deal With The Colorado Rockies
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March 30th | Kevin McCallum | The Press Democrat
North Coast Wine Gets Screen Time
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March 30th | Suzanne Marta | The Dallas Morning News
Dallas Cowboys Stadium Naming Rights May Top Record Deal
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March 29th | Barry Svrluga | The Washington Post
For Nats, What's In A Name?
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March 27th | James Edward | Deseret Morning News (Utah)
Real Salt Lake Negotiating Deal for Stadium Name Rights
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March 26th | Stuart Elliot | The New York Times
The Supporting Actor Wore Radials
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March 26th | Jennifer Torres | The Record
Fatty Food on the Tube a Large Problem
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March 26th | Robert Lester | Marketing Week (UK)
LG Electronics to Sign Deal to Rename the NEC Arena
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March 25th | Emily Bryson York | Advertising Age
Wendy's Putting Digital Ads in Bars
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March 24th | The Seattle Times
Advertising Appears in Washington State Ferries and Terminal
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March 24th | David Morris | AlterNet
NY Public Library 'Trades Naming Rights' to Greedy Hedge Fund Billionaire for Big Bucks
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March 24th | Bill Shea | Crain's Detroit Business
Name of Metro Airport’s North Terminal For Sale
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March 24th | Steve Habel | Texas Golf News
TPC San Antonio Sells Naming Rights
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March 23rd | Eric Pfanner | International Herald Tribune
Food Industry Advertising Draws Fire From Children's Health Advocates
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March 22nd | Risa Polansky | Miami Today
City of Miami Putting 'For Sale' Sign on Names of City Parks
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March 21st | John Vomhof Jr. | Minneapolis/St. Paul Business Journal
Twins See Naming-Rights Deal Done by End of '08
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March 20th | Stuart Elliot | The New York Times
Again, It’s (Dorito) Colbert Nation
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March 20th | Louise Story | The New York Times
A Company Promises the Deepest Data Mining Yet
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March 20th | The New York Times
Countering the Drug Salesmen
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March 20th | Jean Halliday | Advertising Age
Mercedes Gets All Dolled Up
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March 20th | Adam Huras | National Post (Canada)
When Celebrities and Athletes Make Short Films
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March 20th | Jo Winterbottom | Reuters
Juventus Sells Stadium Name Rights to Sportfive
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March 19th | Scott Heiferman | Scott Heiferman's Notes
Dear Commercial Alert
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March 19th | Amy Johannes | Promo
Got Milk? Taps MySpace with New Campaign
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March 19th | Stuart Elliot | The New York Times
A Meet-Up, Brought to You by Huggies
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March 19th | Philip Boroff | Bloomberg
Mick's Marquee? Roundabout to Sell Naming Rights for Studio 54
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March 18th | Brian Stelter | The New York Times
Online Games by the Hundreds, With Tie-Ins
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March 18th | Chris Albrecht | NewTeeVee
Comcast Cameras to Start Watching You?
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March 18th | Claudia H. Deutsch | The New York Times
Corporate Sponsorship for a Wind Farm
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March 18th | Michael Schneider | Variety
Apple teams with 'American Idol'
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March 17th | Burt Helm | BusinessWeek
Another Thing The Doctor Ordered
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March 17th | Stuart Elliot | The New York Times
‘Sex and the City’ and Its Lasting Female Appeal
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March 17th | Gail Schiller | The Hollywood Reporter
Pepsi to Launch Internet Series
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March 17th | Kris Graft | Next Generation
Kid-Targeted Ad Deal Counts on "Nag Factor"
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March 16th | Mark Wilson | About.com
Smallville Product Placement Hits New Low
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March 15th | Julie Jargon | The Wall Street Journal
Groups Urge Limits on Food Ads for Kids
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March 14th | Amy Johannes | Promo
Build-A-Bear Promotes Site on 120 Million Milk Cartons
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March 14th | Jennifer Wells | Globe and Mail
Advertising's Holy Grail
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March 14th | Amy Johannes | Promo
MTV, Doritos Partner for Reality Series
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March 14th | Scoop Health
Obesity Experts Back Junk Food Marketing Ban
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March 13th | Adam Bemma | Exclaim News (Canada)
Product Placement in Songs More Intentional Than We Know
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March 13th | Amy Johannes | Promo
McDonald’s Mom Panel Makes TV Debut
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March 13th | Kathy Bergen and Jim Kirk | The Chicago Tribune
Multiple Firms May Be Part of Rights Deal
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March 12th | Stuart Elliott | The New York Times
When a Corporate Donation Raises Protests
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March 12th | Keith Leventhal | KEPRTV (Washington)
Fever Sell Field Naming Rights
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March 12th | WTHR Eyewitness Sports
Local High School Football Stadiums Sell Naming Rights
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March 12th | Andrew Clark | The Guardian (UK)
US Retailer Faces Row Over Donation Deal
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March 11th | Robin Pogrebin | The New York Times
A $100 Million Donation to the N.Y. Public Library
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March 11th | David Pratt | The Province (Canada)
Name Game's Prattish
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March 11th | Dave Begel | OnMilwaukee.com
Courage, Vision Needed for Bradley Center Situation
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March 11th | Michael Calderone | Politico
Consumers Buy Into Drug Ads
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March 11th | Andrea Ahles | Star-Telegram (Texas)
Several Firms in Naming-Rights Talks
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March 10th | Tim Arango | The New York Times
Cable Firms Join Forces to Attract Focused Ads
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March 10th | Charles Moran | Advertising Age
Indie Act Seeks Backup Brand
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March 6th | Anne Marie Chaker | The Wall Street Journal
High Schools Add Classes Scripted By Corporations
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March 5th | Lynne Taylor | Pharma Times
DTC ads work, and not just for advertised drugs, says study
February
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February 22nd | PRNewswire
Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers
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February 14th | Charles V. Bagli | New York Times
Big Selling Point for G.M. Tower: Naming Rights
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February 13th | Louise Story and Miguel Helft | New York Times
Yahoo Acquires Ad Technology Company
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February 12th | Richard Martin | Information Week
YuMe Bolsters Online Video Ad Platform
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February 12th | Richard Tedesco | Brandweek
Branded Entertainment Momentum Healthy: Report
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February 11th | Lena Sin | Vancouver Province (Canada)
Children's Playtime Now Fun Time for Big-Time Advertisers
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February 11th | Brian Steinberg | Advertising Age
Nielsen to Track Online Video Use Through Its TV Panel
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February 11th | Stephanie Kang | Wall Street Journal
Couch to Supermarket: Connecting Dots
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February 11th | Scott Collins | Los Angeles Times
NBC Ramps up Reality Programming with Ad Tie-Ins
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February 10th | Janet Frankston Lorin | Associated Press
Prices of Stadium Name Sponsorships Soar
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February 8th | Andrew McMains | AdWeek
An Ad School Grows in Brooklyn
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February 8th | Stephanie Saul | New York Times
Committee Investigates Ad Tactics for Lipitor
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February 8th | Adam Remson | Brandweek
School Buses Latest Victim of Ad Creep
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February 8th | Greg Baum | The Age (Australia)
Sport Debased by Demands of Business
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February 8th | J.C. Bradbury | Atlanta Journal-Constitution
Braves Stadium Deal Taxes Fiscal Realities
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February 8th | Richard Sandomir | New York Times
You Can’t Buy the Naming Rights, but Call It the Billion-Dollar Ballpark
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February 8th | Editorial | The Telegram (Canada)
Psst! Wanna buy some snake oil?
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February 8th | Catherine Kavanaugh | Daily Tribune (Royal Oak, MI)
Judge Upholds Ticket Issued for Portable Signs
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February 7th | Sarah Fenske | Phoenix New Times
Globe High School Censors its Student Newspaper
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February 7th | Dr. Melissa Perrin, Psy.D | Pioneer Press (Chicago Sun-Times Suburban News)
Time to Stop Undermining Children with Ads
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February 7th | Adam Ostrow | Mashable
AdCamo Monetizes Web Page Backgrounds
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February 6th | Jessica Mintz | Associated Press
Microsoft Shows Off Web Ad Prototypes
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February 6th | Antone Gonsalves | Information Week
Ad Infuse Launches Ad-Serving For iPhone
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February 6th | Anick Jesdanun | Associated Press
Net Ad Growth to Continue, Deal or Not
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February 5th | Keith Edwards | Kennebec Journal, Morning Senitinel (ME)
Your Name Here?
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February 4th | Rich Thomaselli and Ira Teinowitz | Advertising Age
Ad Groups Unfazed by DTC-Drug Debacles
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February 3rd | Tribune Staff Report | Chicago Tribune
Ad Strategy: This is Better Than Nothing
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February 3rd | J. Scott Orr | New Jersey Star-Ledger
Advertisers Flocking to the Internet, Where the (Inter)action Is
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February 1st | William Murphy | Newsday
What's in a Name? Not Enough, Nassau County Finds
January
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January 31st | Paul E. Kandarian | Boston Globe
Naming Names in Milton
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January 30th | Jessica Vosgerchian | Michigan Daily
Portrait of a Young Consumer
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January 30th | Robert Daski | Journal Messenger (Manassas, VA)
Park Naming Rights Talks Go On
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January 30th | Cindy Barks | Daily Courier (Prescott, AZ)
Vending Contract Could Add to City Revenues
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January 29th | Michael Gluskin | News-Dispatch (Michigan City, IN)
Stadium Name Game
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January 28th | Stephen Lendman's Review | Baltimore Chronicle
Robert McChesney's "Communication Revolution"
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January 24th | Marc Iskowitz | Medical Marketing & Media
New Options Arm Docs Who Say, 'Don't use my Rx data'
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January 22nd | Bloomberg News
EA to offer ad-funded video game on Internet
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January 19th | Chicago Tribune
High Court Takes Up Cigarette Ad Case
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January 17th | Josh Golin | Campaign for a Commercial-Free Childhood
Coalition to MPAA: Stop Marketing PG-13 Films to Young Children
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January 15th | Stephanie N. Mehta | Fortune
The Attack of the Ad-Sponsored Phone Call
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January 14th | Brian Morrissey | Adweek
Aim High: Ad Targeting Moves to the Next Level
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January 14th | Jessica Mintz | Associated Press
Video Ads Are Planned for Grocery Carts
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January 11th | Alana Semuels | Los Angeles Times
Sports Catching More Ad Dollars
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January 11th | Cleveland Plain-Dealer
Cleveland Indians Formally Announce Naming Rights Sold to Progressive Insurance
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January 10th | Detroit Free Press
Set Strict Rules on Naming Rights
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January 10th | Erin Stout | Chronicle of Higher Education
When Tradition and Naming Opportunities Collide
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January 9th | William Presecky | Chicago Tribune
New Deal Reached with Cougars to Get Stadium Renovation Project Moving
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January 9th | Rick Alm | Kansas City Star
Wichita arena naming rights are sold for $15 million
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January 8th | UGA Red and Black
Drug Side Effects Minimized in Commercials, Study Found
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January 8th | Ted Hayes | Warren Times Gazette
Legislator Wants to Sell Naming Rights to Bridge
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January 7th | Lisa Richwine | Reuters
US House Panel Says Probing Pfizer Lipitor Ads
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January 1st | Agence France-Presse
Junk Food Ad Ban Comes into Force in Britain