February 2008
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February 22nd | PRNewswire
Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers
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February 14th | Charles V. Bagli | New York Times
Big Selling Point for G.M. Tower: Naming Rights
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February 13th | Louise Story and Miguel Helft | New York Times
Yahoo Acquires Ad Technology Company
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February 12th | Richard Martin | Information Week
YuMe Bolsters Online Video Ad Platform
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February 12th | Richard Tedesco | Brandweek
Branded Entertainment Momentum Healthy: Report
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February 11th | Lena Sin | Vancouver Province (Canada)
Children's Playtime Now Fun Time for Big-Time Advertisers
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February 11th | Brian Steinberg | Advertising Age
Nielsen to Track Online Video Use Through Its TV Panel
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February 11th | Stephanie Kang | Wall Street Journal
Couch to Supermarket: Connecting Dots
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February 11th | Scott Collins | Los Angeles Times
NBC Ramps up Reality Programming with Ad Tie-Ins
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February 10th | Janet Frankston Lorin | Associated Press
Prices of Stadium Name Sponsorships Soar
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February 8th | Andrew McMains | AdWeek
An Ad School Grows in Brooklyn
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February 8th | Stephanie Saul | New York Times
Committee Investigates Ad Tactics for Lipitor
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February 8th | Adam Remson | Brandweek
School Buses Latest Victim of Ad Creep
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February 8th | Greg Baum | The Age (Australia)
Sport Debased by Demands of Business
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February 8th | J.C. Bradbury | Atlanta Journal-Constitution
Braves Stadium Deal Taxes Fiscal Realities
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February 8th | Richard Sandomir | New York Times
You Can’t Buy the Naming Rights, but Call It the Billion-Dollar Ballpark
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February 8th | Editorial | The Telegram (Canada)
Psst! Wanna buy some snake oil?
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February 8th | Catherine Kavanaugh | Daily Tribune (Royal Oak, MI)
Judge Upholds Ticket Issued for Portable Signs
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February 7th | Sarah Fenske | Phoenix New Times
Globe High School Censors its Student Newspaper
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February 7th | Dr. Melissa Perrin, Psy.D | Pioneer Press (Chicago Sun-Times Suburban News)
Time to Stop Undermining Children with Ads
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February 7th | Adam Ostrow | Mashable
AdCamo Monetizes Web Page Backgrounds
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February 6th | Jessica Mintz | Associated Press
Microsoft Shows Off Web Ad Prototypes
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February 6th | Antone Gonsalves | Information Week
Ad Infuse Launches Ad-Serving For iPhone
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February 6th | Anick Jesdanun | Associated Press
Net Ad Growth to Continue, Deal or Not
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February 5th | Keith Edwards | Kennebec Journal, Morning Senitinel (ME)
Your Name Here?
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February 4th | Rich Thomaselli and Ira Teinowitz | Advertising Age
Ad Groups Unfazed by DTC-Drug Debacles
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February 3rd | Tribune Staff Report | Chicago Tribune
Ad Strategy: This is Better Than Nothing
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February 3rd | J. Scott Orr | New Jersey Star-Ledger
Advertisers Flocking to the Internet, Where the (Inter)action Is
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February 1st | William Murphy | Newsday
What's in a Name? Not Enough, Nassau County Finds