February 14th, 2008
Big Selling Point for G.M. Tower: Naming Rights
By Charles V. Bagli
The New York Times
What’s in a name? Tens of millions of dollars, the owner of the General Motors Building hopes. In desperate need of cash to pay a billion-dollar loan, the owner of the building, Harry Macklowe, has put the 50-story marble tower up for sale. The first round of bids is due Friday.