March 2008
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March 31st | PRNewswire
U.S. Advertising Spending Rose 0.6% in 2007, Nielsen Reports
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March 31st | Stuart Elliot | The New York Times
Is the Ad a Success? The Brain Waves Tell All
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March 31st | Katherine Wegert | Dow Jones Newswires
Coors Signs New 10-Year Deal With The Colorado Rockies
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March 30th | Kevin McCallum | The Press Democrat
North Coast Wine Gets Screen Time
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March 30th | Suzanne Marta | The Dallas Morning News
Dallas Cowboys Stadium Naming Rights May Top Record Deal
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March 29th | Barry Svrluga | The Washington Post
For Nats, What's In A Name?
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March 27th | James Edward | Deseret Morning News (Utah)
Real Salt Lake Negotiating Deal for Stadium Name Rights
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March 26th | Stuart Elliot | The New York Times
The Supporting Actor Wore Radials
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March 26th | Jennifer Torres | The Record
Fatty Food on the Tube a Large Problem
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March 26th | Robert Lester | Marketing Week (UK)
LG Electronics to Sign Deal to Rename the NEC Arena
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March 25th | Emily Bryson York | Advertising Age
Wendy's Putting Digital Ads in Bars
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March 24th | The Seattle Times
Advertising Appears in Washington State Ferries and Terminal
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March 24th | David Morris | AlterNet
NY Public Library 'Trades Naming Rights' to Greedy Hedge Fund Billionaire for Big Bucks
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March 24th | Bill Shea | Crain's Detroit Business
Name of Metro Airport’s North Terminal For Sale
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March 24th | Steve Habel | Texas Golf News
TPC San Antonio Sells Naming Rights
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March 23rd | Eric Pfanner | International Herald Tribune
Food Industry Advertising Draws Fire From Children's Health Advocates
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March 22nd | Risa Polansky | Miami Today
City of Miami Putting 'For Sale' Sign on Names of City Parks
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March 21st | John Vomhof Jr. | Minneapolis/St. Paul Business Journal
Twins See Naming-Rights Deal Done by End of '08
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March 20th | Stuart Elliot | The New York Times
Again, It’s (Dorito) Colbert Nation
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March 20th | Louise Story | The New York Times
A Company Promises the Deepest Data Mining Yet
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March 20th | The New York Times
Countering the Drug Salesmen
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March 20th | Jean Halliday | Advertising Age
Mercedes Gets All Dolled Up
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March 20th | Adam Huras | National Post (Canada)
When Celebrities and Athletes Make Short Films
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March 20th | Jo Winterbottom | Reuters
Juventus Sells Stadium Name Rights to Sportfive
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March 19th | Scott Heiferman | Scott Heiferman's Notes
Dear Commercial Alert
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March 19th | Amy Johannes | Promo
Got Milk? Taps MySpace with New Campaign
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March 19th | Stuart Elliot | The New York Times
A Meet-Up, Brought to You by Huggies
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March 19th | Philip Boroff | Bloomberg
Mick's Marquee? Roundabout to Sell Naming Rights for Studio 54
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March 18th | Brian Stelter | The New York Times
Online Games by the Hundreds, With Tie-Ins
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March 18th | Chris Albrecht | NewTeeVee
Comcast Cameras to Start Watching You?
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March 18th | Claudia H. Deutsch | The New York Times
Corporate Sponsorship for a Wind Farm
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March 18th | Michael Schneider | Variety
Apple teams with 'American Idol'
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March 17th | Burt Helm | BusinessWeek
Another Thing The Doctor Ordered
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March 17th | Stuart Elliot | The New York Times
‘Sex and the City’ and Its Lasting Female Appeal
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March 17th | Gail Schiller | The Hollywood Reporter
Pepsi to Launch Internet Series
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March 17th | Kris Graft | Next Generation
Kid-Targeted Ad Deal Counts on "Nag Factor"
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March 16th | Mark Wilson | About.com
Smallville Product Placement Hits New Low
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March 15th | Julie Jargon | The Wall Street Journal
Groups Urge Limits on Food Ads for Kids
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March 14th | Amy Johannes | Promo
Build-A-Bear Promotes Site on 120 Million Milk Cartons
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March 14th | Jennifer Wells | Globe and Mail
Advertising's Holy Grail
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March 14th | Amy Johannes | Promo
MTV, Doritos Partner for Reality Series
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March 14th | Scoop Health
Obesity Experts Back Junk Food Marketing Ban
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March 13th | Adam Bemma | Exclaim News (Canada)
Product Placement in Songs More Intentional Than We Know
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March 13th | Amy Johannes | Promo
McDonald’s Mom Panel Makes TV Debut
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March 13th | Kathy Bergen and Jim Kirk | The Chicago Tribune
Multiple Firms May Be Part of Rights Deal
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March 12th | Stuart Elliott | The New York Times
When a Corporate Donation Raises Protests
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March 12th | Keith Leventhal | KEPRTV (Washington)
Fever Sell Field Naming Rights
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March 12th | WTHR Eyewitness Sports
Local High School Football Stadiums Sell Naming Rights
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March 12th | Andrew Clark | The Guardian (UK)
US Retailer Faces Row Over Donation Deal
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March 11th | Robin Pogrebin | The New York Times
A $100 Million Donation to the N.Y. Public Library
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March 11th | David Pratt | The Province (Canada)
Name Game's Prattish
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March 11th | Dave Begel | OnMilwaukee.com
Courage, Vision Needed for Bradley Center Situation
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March 11th | Michael Calderone | Politico
Consumers Buy Into Drug Ads
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March 11th | Andrea Ahles | Star-Telegram (Texas)
Several Firms in Naming-Rights Talks
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March 10th | Tim Arango | The New York Times
Cable Firms Join Forces to Attract Focused Ads
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March 10th | Charles Moran | Advertising Age
Indie Act Seeks Backup Brand
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March 6th | Anne Marie Chaker | The Wall Street Journal
High Schools Add Classes Scripted By Corporations
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March 5th | Lynne Taylor | Pharma Times
DTC ads work, and not just for advertised drugs, says study