March 31st, 2008
Coors Signs New 10-Year Deal With The Colorado Rockies
By Katherine Wegert
Dow Jones Newswires
Molson Coors Brewing Co.’s Coors Brewing Co. unit signed a 10-year sponsorship agreement with the Colorado Rockies maintaining Coors as the official malt beverage sponsor of the National League team.
The Golden, Colo., brewing company said the deal includes promotional, advertising, licensing and hospitality rights.
Molson Coors said, as part of the deal, the Blue Moon Brewing Company at the Sandlot will serve as the exclusive on-site brewer at Coors Field.
Molson Coors said it secured exclusive naming rights of the premium seating section and lounge area—the Coors Clubhouse—behind home plate and will also have naming rights to a picnic area in centerfield.