April 2008
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April 30th | Benjamin J. Romano | The Seattle Times
Microsoft Photosynth Makes Star Turn on CSI: NY Tonight
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April 29th | Center for Science in the Public Interest
Brewers Urged to Stop Marketing Beer Shirts to Young Girls
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April 29th | Suzanne Vranica | The Wall Street Journal
New to the TV Lineup: A Flat-Panel Teaser
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April 29th | Josh Stockinger | Daily Herald (Illinois)
Skip iPod: St. Charles Students to get School Bus Music in Trade-Off
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April 28th | Emma Hall | Advertising Age
U.K. Cracks Down on Word-of-Mouth With Tough Restrictions
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April 28th | Joel Russell | Los Angeles Business Journal
A Zoo by Any Other Name?
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April 28th | Gardiner Harris | The New York Times
Group Urges Ban on Medical Giveaways
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April 24th | Jeff Gray | Globe and Mail (Canada)
What's in a Name? Possibly A Lot of Money
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April 24th | PROMO Magazine
Burger King Brands Subscription Mobile Games
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April 23rd | The Business Journal of Milwaukee
Bradley Center Drops Naming Rights Effort
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April 21st | Richard Guzmán | Los Angeles Downtown News
Cinco de Money
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April 21st | Eric Newman | AdWeek
Puma Goes Hollywood
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April 21st | Andrea Ahles | Fort Worth Star-Telegram
AT&T Stadium Deal with Cowboys Would be More Than a Name
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April 21st | Ken Molestina | ABC News
Socorro Students About to Get 'Tuned In'
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April 18th | Mike Beirne | AdWeek
Ad Groups Challenge FTC Guidelines
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April 18th | Alicia Mundy | The Wall Street Journal
Drug Makers Push Easing Off-Label Rules
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April 17th | Claude Brodesser-Akner | Advertising Age
Marketers Using Song Hooks to Snag Tweens
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April 17th | Aaron Baar | Marketing Daily
Marketers Take More Targeted Approach To Selling Rx Drugs
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April 17th | Stuart Elliot | The New York Times
NBC Puts Product Placement Online
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April 16th | Julian Lee | Sydney Morning Herald
Junk Food Ads Find Web Home
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April 16th | Andrea Ahles | Fort Worth Star Telegram
QuikTrip Buys Naming Rights to Grand Prairie Minor League Stadium
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April 16th | Gary Gibula | Chicago Tribune
Schools to Get Revenue from Bus Radio Network
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April 15th | AdWeek
"Kimmel" revives live TV commercials
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April 15th | Jeremiah McWilliams | St. Louis Post-Dispatch
A-B Finds New Venue to Hawk Michelob
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April 14th | PRNewswire
Airport Naming Rights: Industry-First Partnership
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April 14th | Lynne Taylor | PharmaTimes
As US DTC Budgets Fall, Marketers Move Away From TV
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April 14th | Natalie Zmuda | Advertising Age
Is Earth Day the New Christmas?
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April 10th | Suzanne Vranica | The Wall Street Journal
Can Dove Promote a Cause and Sell Soap?
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April 9th | Center for Science in the Public Interest
College Presidents Urge Elimination of Alcohol Advertising on NCAA Sports
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April 9th | Metroland Durham Region Media Group (Canada)
Council To Consider Junk Food Ad Ban For Kids
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April 8th | Charlotte Business Journal
Bobcats Ink Naming-Rights Deal with Time Warner
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April 8th | Food Business Review
Six Flags Announces Multi-Brand Partnership with Kraft Foods
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April 8th | AdWeek
BMW to Sponsor 'Mad Men'
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April 8th | Aaron O. Patrick | The Wall Street Journal
BNP Paribas Banks on Support For Series to Show Its Sensitivity
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April 7th | Mike Shields | MediaWeek
Microsoft Unveils Slate of Original Web Programming
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April 7th | Enid Burns | The ClickZ Network
In-Game Ad Network Taps Into Virtual Worlds
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April 7th | The Engineer Online (UK)
Digital Placement
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April 6th | Lena H. Sun | The Washington Post
Captivating an Audience
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April 6th | The Canadian Press
Waterfront Toronto Considers Selling Naming Rights to Public Parks, Spaces
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April 6th | The Independent (UK)
The Brands That Became Movie Stars
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April 4th | Stuart Elliot | The New York Times
Show and Tell Moves Into Living Rooms
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April 3rd | Brian Quinton | PROMO Magazine
Nestlé Uses Prank to Promote Branded Comedy Network
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April 3rd | Nick Carr | The Guardian
Neuromarketing Could Make Mind Reading the Ad-Man's Ultimate Tool
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April 2nd | Stuart Elliot | The New York Times
NBC to Revive a Mainstay of Early TV
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April 1st | Stephanie Clifford | The New York Times
An Online Game So Mysterious Its Famous Sponsor Is Hidden
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April 1st | Brian Morrissey | AdWeek
NBC, Fox in Pacts for Targeted Mobile Ads