October 30th, 2008
Hanging Out at a Mall for the Holidays
By Stephanie Clifford
The New York Times
Teen Vogue is taking its franchise to the mall. The magazine is opening a store, called the Teen Vogue Haute Spot, in the Mall at Short Hills in New Jersey. But the magazine does not intend to sell merchandise. Instead, the store will be a place for girls to relax, try on clothes and drink smoothies — all while marketers woo them.