December 1st, 2008
Hot Food, and Air, at Bus Stops
By Stuart Elliott
The New York Times
Critics claim that advertising is just a lot of hot air. For the next month, at certain bus stops, they will have a point. In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of the Stove Top brand of stuffing sold by Kraft Foods.
Such “experiential marketing” is intended to entice consumers to experience products or brands tangibly rather than bombard them with pitches.