March 2009
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March 31st | Patricia Odell | PROMO Magazine
Pepsi Porch Opens at New York Mets New Home
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March 31st | PRNewswire
Little Debbie to Serve as Sponsor for Fiesta Atlanta's Soccer Challenge
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March 31st | Karl Greenberg | MediaDailyNews
Coke To 'Unleash' On Hispanic Community
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March 31st | Brian Quinton | PROMO Magazine
Carnival Cruise Places Interactive “Aquariums” in Store Windows
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March 27th | Andrew Barker | Variety
Advertisers Starting to Embrace DVR
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March 25th | Stephanie Clifford | The New York Times
Your Online Clicks Have Value, for Someone Who Has Something to Sell
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March 23rd | Anna Marie de la Fuente | Variety
Blockbuster Courts Latino Audience
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March 21st | T.L. Stanley | BrandWeek
Infiniti Revs Placements
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March 20th | Bruce McDougall | The Daily Telegraph (Australia)
McDonald's Makes Major Move into School Education with Free Online Maths Program
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March 19th | Claude Brodesser-Akner | Advertising Age
Record Label Retrofits Song for Nivea TV Ad
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March 18th | Emma Hall | Advertising Age
J&J Partners With Disney to Create Online Teen Soap
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March 18th | Leena Rao | TechCrunch
Delivery Agent Is Monetizing Product Placement For TV Networks
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March 18th | Emily Steel | The Wall Street Journal
WPP, Google to Fund Web-Ad Research
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March 18th | Annie Correal | The New York Times
Name That Dog Park: Suffolk Courts Deals for Cash
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March 13th | Michael Birnbaum | The Washington Post
Money-Hungry Schools Getting Down to Business
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March 13th | PRNewswire
U.S. Ad Spending Fell 2.6% in 2008, Nielsen Reports
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March 12th | Ira Teinowitz | Advertising Age
'Results May Vary' Won't Be Enough Under New FTC Rules
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March 12th | Staff | Crain's Chicago Business
Sears Tower to be Renamed for New Tenant
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March 11th | Stephanie Clifford | The New York Times
Advertisers Get a Trove of Clues in Smartphones
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March 11th | Stuart Elliott | The New York Times
Creeping Onto the Front Covers of Magazines, Paid Ads
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March 11th | Ira Teinowitz | Advertising Age
FTC Could Set Standards for Food Marketing Aimed at Teens
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March 11th | Verne Kopytoff | San Francisco Chronicle
Google's Ad Targeting Goes Behavioral
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March 11th | Emma Hall | Advertising Age
Still No Product Placement Allowed on U.K. TV
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March 11th | Nick Vivarelli | Variety
Italy Set to Approve Product Plugs
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March 10th | Jerald Zimmer | BusinessWeek.com
The Secretive World Of Product Placement: Branding Strategies of the Future
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March 10th | Gena Kittner | Wisconsin State Journal
Sun Prairie School District Sells Naming Rights to Baseball Field
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March 8th | Editorial | The Denver Post
School Districts Should Pull Plug on BusRadio
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March 8th | Rick Brand | Newsday
Suffolk Plan to Sell Naming Rights at County Parks
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March 5th | Claude Brodesser-Akner | Advertising Age
ABC Puts Its Money on Two Wall Street Comedy Pilots
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March 5th | Carlos Illescas | The Denver Post
School BusRadio Gets Mixed Signals
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March 5th | Susan Heavey | Reuters
Medical Device Cos Set Ad Rules Amid Criticism
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March 3rd | Stephanie Clifford | The New York Times
Cable Companies Target Commercials to Audience
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March 1st | Brian Stelter | The New York Times
Product Placements, Deftly Woven Into the Story Line