April 2009
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April 30th | Stuart Elliott | The New York Times
Hair Spray’s Sponsorship Stays in Place (on Bravo)
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April 30th | Evie Nagy | Publishers Weekly
Multi-Platform 'Mackenzie Blue' Arrives
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April 30th | Alana Semuels | Los Angeles Times
Hasbro and Discovery Join to Create Toy TV Mania
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April 29th | Brian Morrissey | AdWeek
General Mills Recruits Bloggers
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April 27th | Fred Gebhart | Modern Medicine
DTC Ad Spending Decreased Last Year
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April 27th | Editor | EVLiving.com
Hershey Sponsors Night at the Museum: Battle of the Smithsonian
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April 26th | Emily Steel | The Wall Street Journal
AT&T Queried on Targeting Ads
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April 23rd | PPN Staff | Product Placement News
Bud Light Product Placement on Facebook
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April 23rd | Claude Brodesser-Akner | Advertising Age
How Hasbro Is Getting Movies Made About Its Toys
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April 22nd | Stephanie Clifford | The New York Times
TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap
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April 21st | Susan Linn & Josh Golin | The Huffington Post
Marketing Earth Day (and Other Stuff) to Children
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April 21st | Andrew Hampp | Advertising Age
Is NBA's Brand Integration Becoming Too Much for Fans?
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April 18th | Anthony Schoettle | Indianapolis Business Journal
Ad Deals Sought by City
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April 17th | David Colker | Los Angeles Times
DirecTV, Comcast Violate Their Own Do Not Call Lists
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April 17th | Donna Goodison | Boston Herald
Tobin’s Moniker is Up for Sale
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April 16th | Keith J. Winstein and Suzanne Vranica | The Wall Street Journal
Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback
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April 16th | Brian Steinberg | Advertising Age
Subway Places More Than Just Product in NBC's 'Chuck'
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April 15th | Todd Spangler | Multichannel News
Comcast Buys Naming Rights For Hartford Theater
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April 15th | Brian Morrissey | AdWeek
AOL Morphs Logo Into TurboTax Ad
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April 12th | Stephanie Clifford | The New York Times
Bravo Shows Move Further Into Licensing Products
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April 10th | Stephanie Clifford | The New York Times
Another Los Angeles Times Advertisement Draws Fire
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April 9th | Ronald Grover | BusinessWeek
U.S. Marketers Say Hola! to Hispanic Consumers
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April 9th | AP | BusinessWeek
Ad Resembling Story Appears on Front of LA Times
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April 9th | Stephanie Clifford | The New York Times
Front of Los Angeles Times Has an NBC ‘Article’
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April 9th | David Bender | New York Law Journal
Targeted Ads on FTC Radar
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April 8th | Roger Cheng | The Wall Street Journal
Mobile Ads Make Gains, But Pace Slows Sharply
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April 7th | Stephanie Clifford | The New York Times
Magazines Blur Line Between Ad and Article
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April 7th | Alana Semuels | Los Angeles Times
Airborne Advertising Rises to New Heights
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April 4th | Jared A. Favole | The Wall Street Journal
FDA Warns Drug Firms Over Internet Ads
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April 3rd | Patricia Odell | PROMO Magazine
Coca-Cola Testing Interactive Vending Machines
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April 2nd | David Gelles | Financial Times
Advertisers Brace for Online Viral Marketing Curbs
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April 1st | Matthew Arnold | Medical Marketing & Media
DTC Report: Between Screens