February 17th, 2011
Allstate Bets On Soccer With Multi-Year Deal
Allstate is taking a much bigger sponsorship position around soccer. The company, which has partnered with Federacion Mexicana de Futbol Asociacion (FMF) around its games in the U.S. for several years, will now be the Official Insurance Sponsor of Major League Soccer (MLS), as well.
The deal, signed with the league’s marketing arm Soccer United Marketing, also gives Allstate sponsorship opportunities with the U.S. Men’s and Women’s National Soccer Teams and adds a four-year renewal deal with FMF’s U.S. games.
Allstate will also be the Official Insurance Sponsor of the Men’s Olympic Team and 11 Youth National Teams. The company has said it wants to reach Hispanic consumers through MLS, especially during the next four years leading up to the 2014 FIFA World Cup in Brazil.