February 23rd, 2011
Apple Deemed Top of Movie Product Placement Charts
Apple was deemed top of the product placement charts on Tuesday after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010.
But the single movie with the most placements was “Iron Man 2”—which featured 64 identifiable products, according to Brandchannel, the website of global brand consultancy Interbrand.
Brandchannel said it identified 591 brands or products in 33 films that reached No.1 at the box office in 2010, an average of 17.9 per film. This was a slight increase from the 17.5 per film average of 2009. Apple had roles in movies last year ranging from “Kick Ass” to “The Other Guys” and “Toy Story 3.” Total Apple product placements beat those of runners-up Chevrolet, Ford and Nike.