February 24th, 2011

But It Won't Help Them Win Games: ARCO Arena Is Now Power Balance Pavilion

When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can invoke subjective, abstract concepts like “quality” or “aesthetics”, but most of the time the difference between a sparkly ring you buy at Target, and one you buy at Tiffany’s, is your perception of the item: the belief that one is worth more than the other.

This is why Power Balance has been able to sell rubber bracelets with mylar stickers on them for $30 and to become an officially licensed product of the NBA. The sticker has a hologram on it-- holography is just a printing process that allows the image to reflect light in such a way that it appears three-dimensional-- and this sticker is supposed to be “programmed through a proprietary process, which is designed to mimic Eastern philosophies that have been around for hundreds of years”.  This is nonsense. So is Power Balance’s claim to “optimize the body’s natural energy flow” [4]. It’s a rubber bracelet with a sticker on it. If it does anything to inccrease your power and balance, it’s because you believe it will.

Read more:  http://www.fastcompany.com/1725320/but-it-doesnt-actually-work-arco-stadium-is-now-power-balance-pavilion

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