February 24th, 2011
How Long Can NFL Resist $230M from Ads on Jerseys?
New York Post
In as little as three years, experts predict the NFL will come down with a case of NASCAR-itis and finally turn players into bill boards.
More than $230 million in advertising money is up for grabs if teams let sponsors buy space on NFL jerseys, according to a recent study by media analysts Horizon Media.
“Within a three-to five-year period, I would be very surprised if one of the leagues wasn’t sampling [logos on jerseys] on a large-scale effort,” says Horizon managing partner Michael A. Neuman.
The lure of that kind of money is especially strong now—as the Players’ Union is expected to demand a bigger share of league revenues when negotiations over a new labor agreement begin this spring.