February 25th, 2011
Naming Rights for a Panda — Paws Up or Down?
Atlanta Journal Constitution
Did you ever think we’d be talking about naming rights for a panda?
In the latest wrinkle on corporate naming opportunities, DreamWorks Animation agreed to spend an undisclosed amount to help defray Zoo Atlanta’s $500,000 annual fees to China to keep the pandas on display here, AJC reporters Mark Davis and Rich McKay write.
In exchange, the zoo’s youngest panda was named after a DreamWorks character, the reporters write.
Does this give you a queasy feeling?
Read more: http://blogs.ajc.com/business-beat/2011/02/23/naming-rights-for-a-panda-paws-up-or-down/