February 25th, 2011
Naming Rights for a Panda — Paws Up or Down?
Atlanta Journal Constitution
Did you ever think we’d be talking about naming rights for a panda?
In the latest wrinkle on corporate naming opportunities, DreamWorks Animation agreed to spend an undisclosed amount to help defray Zoo Atlanta’s $500,000 annual fees to China to keep the pandas on display here, AJC reporters Mark Davis and Rich McKay write.
In exchange, the zoo’s youngest panda was named after a DreamWorks character, the reporters write.
Does this give you a queasy feeling?