February 4th, 2011

SeamBI's Placement Platform Is Boon To National, Local Advertisers

By MediaPost.com

A decade ago, TNT had designs on taking old episodes of “Law & Order” and using new technology to insert product placements. The prospect of retroactive brand integration in syndicated programming has been around for a while. But it doesn’t seem to have taken hold, despite the seeming potential.

Read more:  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143678

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