February 9th, 2011
Soldier Field Safe Under Next Mayor
Chicago Sun Times
For a while, NFL stadiums were sweet on suites. But now the name’s the game.
Of the NFL’s 32 teams, 19 have naming-rights deals — many worth millions annually — and several other prominent stadiums are searching for a corporate partner.
Los Angeles hasn’t had a team since the Raiders headed back upstate, but it already has secured a lucrative naming-rights deal in anticipation of the NFL’s homecoming to Hollywood; Farmers Insurance agreed to a 30-year, $700 million agreement on a proposed stadium.
Although Chicago soon will elect a new mayor, the Bears’ home will remain Soldier Field. According to their spokespeople, three of the top mayoral candidates would not consider a name change in any way, while one would be open to exploring the subject only if it included the name ‘‘Soldier Field.’’