February 25th, 2011
Tobacco Firms to Resist U.S. Requirement to Run Self-Criticizing Ads
The Justice Department wants the largest cigarette manufacturers to admit that they lied to the American public about the dangers of smoking, forcing the industry to set up and pay for an advertising campaign of self-criticism for past behavior.
As part of a 12-year-old lawsuit against the tobacco industry, the government on Wednesday released 14 “corrective statements” that it says the companies should be required to make.
One “corrective” statement says: “A federal court is requiring tobacco companies to tell the truth about cigarette smoking. Here’s the truth: … Smoking kills 1,200 Americans. Every day.”
Another of the government’s proposed statements begins: “We falsely marketed low tar and light cigarettes as less harmful than regular cigarettes to keep people smoking and sustain our profits.”