April 14th, 2011

Century 21 Looks for Promotion, Branding Potential in Mobile Games

MobileMarketingWatch

The folks at Century 21 are apparently interested in the rich promotional value of mobile gaming’s real estate.

The world’s largest residential real estate sales organization announced this week that it is the first brand to buy real estate in ngmoco’s “We City,” a leading mobile game that draws heavy engagement from today’s consumers.

It’s also a clever move on the part of Century 21 to build its brand awareness among younger audiences. “We City,” after all, enjoys a loyal base of active players, ranging in age from 25 to 44, who build and control their own cities.

Read more: http://www.mobilemarketingwatch.com/century-21-looks-for-promotion-branding-potential-in-mobile-games-14584/

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