April 20th, 2011
On TV Now: Watch an Ad, Get a Free Pepsi
Watch an ad on TV, get a free Pepsi. Simple concept, tough to execute. But that will be a reality with a new app that allows users to “check in” to TV commercials, starting Wednesday.
Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.
Hopefully, for PepsiCo, that transaction then gets shared out to the user’s connections on the social TV app, as well as to Facebook and Twitter. Pepsi has agreed to honor as many as 50,000 such coupons as an experiment in both driving trial of Pepsi Max, as well as the potential for interactive TV ads.
The Pepsi Max spot features a “Field of Dreams” theme and many major league baseball players past and present. The spot, already on YouTube, will air during MLB games and through the end of the year.
IntoNow’s fingerprinting technology knows not only what consumers are watching, but also if they’re watching it live or delayed on a DVR or some other kind of recording device, key information for advertisers. It will even work on the YouTube clip of the ad (so go ahead and give it a whirl).