May 23rd, 2011
Ronald McDonald Stays, Despite Growing Childhood Obesity In The USA
Medical News Today
Despite receiving a request from 550 healthcare workers to cease targeting children in its marketing campaigns of fast foods, Jim Skinner, McDonald’s Chief Executive, said “Ronald McDonald is going nowhere.”
A group of nuns (The Sisters of St. Francis of Philadelphia in partnership with Corporate Accountability International) had headed a proposal that would asses McDonald’s policy responses to public concerns about the association between fast food consumption and childhood obesity and its subsequent health consequences.
McDonald’s board of directors turned down the motion of getting rid of Ronald. They argued that the company offers variety, nutrition information and directed its messages to children in a responsible manner. They added that part of the democratic process is having choice, something they do not want to deny their customers.