June 17th, 2011
More product placement for TV viewers
Product Placement News
According to Nielsen, product placements are on the rise in the United States. From 2006 to 2010, there were more than 5,300 product placement occurrences across 12 major broadcast cable networks in prime time.
Based on data from the research, reality shows possessed the most product placement occurrences for the current year. In fact, these shows account for more than 50% of total product placements in the study.
Product placements on sitcoms proved to be effective brand recall integrations, but the ones in reality shows had stronger viewer impact in terms of opinions about a brand.
The research firm found that ad spending for television grew to $18 billion in the first quarter of 2011. This included many product placement deals.