September 14th, 2011
Kmart's Web Series Stars Product Placement
MarketWatch
The Web-series “First Day,” funded entirely by Kmart, may seem like a typical show for teenage girls. But the cast competes with the wardrobe--all of it from the big-box store--for top billing. WSJ’s Sam Schechner reports from Burbank.
Watch video report: http://www.marketwatch.com/video/asset/kmarts-web-series-stars-product-placement-2011-09-13/E27D5EA5-5B21-4AD4-87A4-BCB66E411B85