November 28th, 2011
Thanksgiving Conversation Starter: Is It Time to Ban Soda Ads on Prime Time Television?
By Laurie David
Did you know Coca-Cola’s first television ad aired on Thanksgiving Day in 1950? It was part of a special live production featuring the ventriloquist Edger Bergen and his sidekick Charlie McCarthy. It was a humble foray into the new but powerful advertising medium for the soft drink giant. However, it didn’t take long for the company to realize the power of TV, particularly on younger audiences.
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