December 8th, 2011
Twinkies for Breakfast? Kids’ Cereals Fail Industry’s own Lame Nutrition Guidelines
By Michele Simon
Appetite for Profit
Today the Environmental Working Group (best known for its “Dirty Dozen” list of pesticide-laden produce) released a not very surprising report detailing the insane amounts of sugar in children’s cereals. Kellogg’s Honey Smacks, at nearly 56 percent sugar by weight, won the top prize, packing more sugar (20 grams per cup) than a Hostess Twinkie.
This, despite the company’s “commitment to responsible marketing,” in which the cereal giant pledged to “apply science-based Kellogg Global Nutrient Criteria to all products currently marketed to children.”