January 10th, 2012
Can Online Games Influence What Kids Eat?
By Alice Park
Children are an advertiser’s dream, and if you have any doubt about that, just take a stroll through a toy store or your local grocer’s with one of these trusting, impressionable tykes in tow. You’ll know what I mean.
As if the ads on TV for the latest toy, fast food, sugary snacks and fat-laden meals weren’t bad enough, now researchers say you have to worry about another insidious way that manufacturers are appealing to the youngest among us — advergames.
That’s the term for the enticing and engaging online games that food makers are increasingly supplying on their web sites as a way to introduce children to their products. The companies’ logos and goods are unavoidable on these games, which also include inducements to buy the products in order to launch new features on the game.