January 1st, 2012
Enticing Doctors to Endorse a Weight-Loss Program
By ANDREW ADAM NEWMAN
The New York Times
When Medicare announced in November that it would begin paying for obese patients to undergo physician-supervised treatment for weight loss, it was welcome news to the Center for Medical Weight Loss, a company offering an obesity program adopted by doctors throughout the country.
Now the company is embarking on a two-tiered marketing campaign, one directed at recruiting doctors to incorporate the program into their practices, and another at consumers.
Read more: http://nyti.ms/xCnBLi