January 17th, 2012
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing
By Farah Miller and Emma Gray
Huffington Post
Debate over gender-based toy marketing has reached a fever pitch. In December, LEGO—a brand that previously could do no wrong—came out with a girlified version of their beloved blocks called LEGO Friends, and the marketers behind this switch were greeted with a bellowing, albeit virtual, “Why?” Now, a pair of 22-year-old activists for girls, Bailey Shoemaker Richards and Stephanie Cole, have launched a petition to get LEGO to commit to gender equity in marketing.
Read more: http://huff.to/wfqsew