January 1st, 2012
Softer Diet Industry Guns For Tubby Men
By Sarah Mahoney
MediaPost News
January is always showtime for marketers selling weight loss products and services—but this year, it looks like they are taking a closer look at men.
Nutrisystem recently named NFL great Terry Bradshaw as its “marquee spokesperson” in launching its new Men’s Success program, which it describes as its “most comprehensive weight-loss program to date and its most substantial reformulation in years.” And Weight Watchers is blanketing the airwaves with its new spokesjock, the NBA’s irrepressible Charles Barkley.