February 15th, 2012
Former FTC Privacy Chief Takes On Online Advertisers…By Joining Them
By Carl Franzen
The former privacy chief of the Federal Trade Commission, Marc Groman, in December 2011 jumped headfirst into an industry he had previously regulated, becoming the executive director of the Network Advertising Initiative (NAI), a voluntary online advertising standards association that includes Google, Microsoft, Yahoo and AOL among its 80 member companies.
Groman told TPM in an exclusive interview that he joined the group to try and reform online advertising practices from within the industry.
“I came to the NAI because I think it’s just an extraordinary organization with a great mission,” Groman told TPM “It goes above and beyond legal requirements for online advertisers.”