April 20th, 2012
Q&A: The Outlook for Direct-to-Consumer Pharma Advertising
By Larry Riggs
Pharmaceutical companies have run direct-to consumer ads in magazines and on television for many years. But how is the market evolving? Chief Marketer recently talked with Jay Bolling, CEO of Roska Healthcare—an agency which specializes in marketing pharmaceuticals, medical devices and other healthcare products—to get his take.