May 15th, 2012

Pursuing Advertisers With Big-Top Spectacle

By AMY CHOZICK
The New York Times

This week, the biggest television networks will battle it out for their share of the more than $60 billion in advertising dollars spent by the world’s largest marketers on television commercials each year.

The networks’ weapons? A 40-foot sushi bar, a 125-foot star-studded red carpet and 14 flavors of doughnuts (including candied ginger and hibiscus).

What began in the 1960s as a glorified trade show for television executives to woo marketers and sell advertising time upfront to support the coming fall TV schedule has evolved into a full-fledged bacchanal that can cost networks upward of $1 million.

Read more: http://www.nytimes.com/2012/05/14/business/media/tv-networks-woo-advertisers-with-spectacles.html?ref=media

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