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May 13th, 2008 | Nara Schoenberg | Chicago Tribune
She's a B.M.O.C. Meet Alex.
Alex Covington, 20, a junior at Northwestern University, plans Macy’s events on campus, from a sorority slumber party to a casting call for a Web documentary. She hands out fliers, sends out mass e-mails and text messages, and angles for articles in the student newspaper.
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April 28th, 2008 | Doug Belden | TwinCities.com
Gift to School Forces Debate Over Naming Rights Sales
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April 17th, 2008 | Winnie Hu | The New York Times
Radio on Bus Fosters Quiet, but Not Peace
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April 2nd, 2008 | Alana Semuels | The Los Angeles Times
Personal Care Product Marketers Reach for a Teeny Edge
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March 16th, 2008 | John Mangan | The Age (Australia)
Are books for kids where little ideas - or big brands - grow?
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February 19th, 2008 | Motoko Rich | New York Times
In Books for Young, Two Views on Product Placement
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February 11th, 2008 | Kathleen McGrory | Miami Herald
Dade Schools Eye Advertising Revenue
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February 7th, 2008 | Gail Schiller | Hollywood Reporter
Nielsen Making Brain Waves
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February 5th, 2008 | Radio & Television Business Report
FCC Set to Place Placement on Agenda?
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February 3rd, 2008 | Ira Teinowitz | TV Week
Product Placement Scrutinized
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January 26th, 2008 | Lana F. Flowers | Morning News (Northwest AR)
Naming Rights May Provide Districts With Funding
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December 29th, 2007 | David Irvin | Arkansas Democrat Gazette
Tyson benefits in Makeover giveaway
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December 23rd, 2007 | Julie Deardorff | Chicago Tribune
Boost children's self-esteem, curb 'gimme' attitude
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November 30th, 2007 | Kay Lazar | Boston Globe
For cruisers, an ad-on
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November 22nd, 2007 | T.L. Stanley | Brandweek
Seinfeld, McD's, Brach's Help Build 'Bee Movie' Buzz
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November 14th, 2007 | National Catholic Reporter
The lore and lure of marketing
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October 11th, 2007 | The Economist
Visual Pollution
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October 1st, 2007 | Claudia Penteado and Andrew Hampp | Advertising Age
A Sign of Things to Come?
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September 27th, 2007 | Bruce Horovitz | USA Today
Something Else to Check Out at Library: Starbucks
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September 25th, 2007 | Bruce Horovitz | USA Today
Dentists Smile on Sugarless Gums' Impact
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August 17th, 2007 | Alana Semuels | Los Angeles Times
Friendly Advice or Secret Ad?
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June 21st, 2007 | Lynn Smith | Los Angeles Times
Sex, TV and Jack Daniels
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June 17th, 2007 | Paul Farhi | Washington Post
And Now for a Syllable From Our Sponsor
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June 11th, 2007 | Stuart Elliott | New York Times
Marketers Are Joining the Varsity
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June 3rd, 2007 | Steve LeBlanc | Associated Press
Mass. Lawmakers Weigh Ban On All Marketing in Schools
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May 29th, 2007 | Neda Ulaby | National Public Radio
State-of-the-Art Ads Are Increasingly One-to-One
