Featured In
This Month
May 13th, 2008 | Nara Schoenberg | Chicago Tribune
She's a B.M.O.C. Meet Alex.
Alex Covington, 20, a junior at Northwestern University, plans Macy’s events on campus, from a sorority slumber party to a casting call for a Web documentary. She hands out fliers, sends out mass e-mails and text messages, and angles for articles in the student newspaper.
Continue Reading...Earlier
-
April 28th, 2008 | Doug Belden | TwinCities.com
Gift to School Forces Debate Over Naming Rights Sales
-
April 17th, 2008 | Winnie Hu | The New York Times
Radio on Bus Fosters Quiet, but Not Peace
-
April 2nd, 2008 | Alana Semuels | The Los Angeles Times
Personal Care Product Marketers Reach for a Teeny Edge
-
March 16th, 2008 | John Mangan | The Age (Australia)
Are books for kids where little ideas - or big brands - grow?
-
February 19th, 2008 | Motoko Rich | New York Times
In Books for Young, Two Views on Product Placement
-
February 11th, 2008 | Kathleen McGrory | Miami Herald
Dade Schools Eye Advertising Revenue
-
February 7th, 2008 | Gail Schiller | Hollywood Reporter
Nielsen Making Brain Waves
-
February 5th, 2008 | Radio & Television Business Report
FCC Set to Place Placement on Agenda?
-
February 3rd, 2008 | Ira Teinowitz | TV Week
Product Placement Scrutinized
-
January 26th, 2008 | Lana F. Flowers | Morning News (Northwest AR)
Naming Rights May Provide Districts With Funding
-
December 29th, 2007 | David Irvin | Arkansas Democrat Gazette
Tyson benefits in Makeover giveaway
-
December 23rd, 2007 | Julie Deardorff | Chicago Tribune
Boost children's self-esteem, curb 'gimme' attitude
-
November 30th, 2007 | Kay Lazar | Boston Globe
For cruisers, an ad-on
-
November 22nd, 2007 | T.L. Stanley | Brandweek
Seinfeld, McD's, Brach's Help Build 'Bee Movie' Buzz
-
November 14th, 2007 | National Catholic Reporter
The lore and lure of marketing
-
October 11th, 2007 | The Economist
Visual Pollution
-
October 1st, 2007 | Claudia Penteado and Andrew Hampp | Advertising Age
A Sign of Things to Come?
-
September 27th, 2007 | Bruce Horovitz | USA Today
Something Else to Check Out at Library: Starbucks
-
September 25th, 2007 | Bruce Horovitz | USA Today
Dentists Smile on Sugarless Gums' Impact
-
August 17th, 2007 | Alana Semuels | Los Angeles Times
Friendly Advice or Secret Ad?
-
June 21st, 2007 | Lynn Smith | Los Angeles Times
Sex, TV and Jack Daniels
-
June 17th, 2007 | Paul Farhi | Washington Post
And Now for a Syllable From Our Sponsor
-
June 11th, 2007 | Stuart Elliott | New York Times
Marketers Are Joining the Varsity
-
June 3rd, 2007 | Steve LeBlanc | Associated Press
Mass. Lawmakers Weigh Ban On All Marketing in Schools
-
May 29th, 2007 | Neda Ulaby | National Public Radio
State-of-the-Art Ads Are Increasingly One-to-One