March 9th, 2001
Bid to Sell Naming Rights Runs Off Track in Boston
By Carey Goldberg
The New York Times
The focus of their complaints is a plan by the Boston subway system, the oldest in the country, to borrow a stratagem from sports stadiums and auction off the naming rights to four of its busiest stations.
Even Ralph Nader weighed in. He and his anticommercialism organization, Commercial Alert, wrote a public protest to Gov. Paul Cellucci of Massachusetts, denouncing the plan as “hucksterism that degrades history and community in favor of crass commercialism.”