March 12th, 2003
Altered Reality
By Stuart Elliott
The New York Times
ABC is clambering aboard the bandwagon of networks that allow advertisers to place products in reality series by signing two major marketers, Schick and Cingular Wireless, to embed brands in all 13 episodes of a new show, “All American Girl,” which has its premiere tonight. “It sounds as if ‘All American Girl’ ought to be named ‘All American Commercialism,’ “ said Gary Ruskin, executive director of Commercial Alert in Portland, Ore., an organization that opposes what its members see as the overcommercialization of the media.