December 29th, 2003
An Antispam Law, New Questions for Food and Drug Advertising and Optimism for a New Year
By Nat Ives
The New York Times
For the advertising industry, the first of many changes expected next year will descend as soon as Thursday. The act may ease the problems associated with spam—which now accounts for half of all e-mail traffic—by banning false or deceptive headers on a message that can disguise the sender’s identity and empowering the Federal Trade Commission to create a "do-not-spam" list, among other measures.