December 3rd, 2003
On ABC, Sears Pays to Be Star Of New Series
By Stuart Elliott
The New York Times
The ABC television network is making its biggest branded-entertainment deal to date, signing Sears, Roebuck & Company as the centerpiece sponsor of a reality series, “Extreme Makeover: Home Edition,” that will have its premiere as an hourlong special tonight at 10.
- Posted by Donna Hibbard on July 25th, 2005