April 8th, 2004
The (Space for Sale) Yankees
The New York Times
Major League Baseball crossed an emotional line recently when the venerable New York Yankees showed up in Japan wearing uniforms festooned with the logo of a company that makes photocopiers. The nonprofit advocacy group Commercial Alert warned Major League Baseball that it was in for a fight if it intended to extend the practice previewed in Japan and sell team uniforms to the highest bidder, in the style of European soccer clubs.