July 26th, 2004
Commercial Television in Britain Means Just That: a Channel Devoted to Nothing but Commercials
By Nat Ives
The New York Times
Television commercials have become so fashionable in Britain that a new satellite network, the Advert Channel, has begun showing them 24 hours a day.
‘’We hope this is the future of advertising,’’ said Gary Ruskin, executive director at Commercial Alert, ‘’that it will be segregated to one channel and the rest can be ad-free.’’ Failing that, Mr. Ruskin said the commercials-as-entertainment approach was just another instance of ad creep.