January 13th, 2005
That Abundance of Volkswagens on TV Shows Will Be Product Placement, Not Coincidence
By Nat Ives
The New York Times
More and more, it seems, marketers believe all roads lead to Hollywood. Volkswagen is set to announce today that it has signed a long-term deal with NBC Universal providing the automaker with opportunities for product placement and promotions tied to a number of entertainment programs and events. The deal, which will cost Volkswagen an estimated $200 million, guarantees the company the chance to place its cars in movies released by Universal Studios or television programs that appear on NBC or sibling networks like Bravo, SciFi and USA.