February 11th, 2005
F.T.C. Rejects Rule On Product Placement
By Stuart Elliott
The New York Times
The Federal Trade Commission rebuffed a challenge to product placement yesterday by an advocacy organization that criticizes the practice as deceptive. The organization, Commercial Alert, in Portland, Ore., called on the commission in September 2003 to require that placements be prominently identified with a superimposed message like ‘’advertisement’’ as they occur during programming.